Regional Director of Residences Marketing - APAC

Join our dynamic corporate team and become part of Aman Group. With offices strategically located around the world (Zug, London, Dubai, Singapore, Bangkok, Miami and New York), our corporate colleagues are at the forefront of driving innovation and excellence for our ultra-luxury brand.

Role

The Regional Director of Residences Marketing, APAC, based in the Singapore Corporate Office leads marketing strategy and delivery for Aman Residence projects across Asia Pacific, from market intelligence and go-to-market planning through to sales completion. Owning the APAC Residences marketing budget and strategy, this role develops innovative, commercially driven marketing across brand, PR, digital, and integrated campaigns, and leads a team to deliver against it. As brand champion for Aman Residences in the region, the role builds the strategic partnerships and market presence that make each project a commercial and reputational success, working in close step with regional sales leadership to ensure marketing is always in service of the pipeline.

This role reports to the VP of Marketing – Club, Residences and F&B, partners closely with the Development team and project developers throughout the project lifecycle and works with Aman's global brand and marketing teams to ensure APAC activity aligns with global strategic direction while reflecting local market nuance.

Responsibilities

Develop and lead end-to-end go-to-market strategies for APAC Residences projects, with clear sales-driven goals, KPIs, and commercial objectives.

Drive market intelligence, identifying luxury consumer trends, competitor activity, and cultural insights to inform positioning and marketing strategy.

Oversee regional marketing strategy and budgets, ensuring strong ROI, performance tracking, and alignment with commercial targets.

Build, lead, and develop a high-performing APAC Residences marketing team to support current and future project needs.

Act as the brand guardian for Aman Residences across APAC, ensuring consistent brand positioning while adapting for local market relevance.

Lead integrated marketing campaigns across digital, print, media partnerships, events, and experiential activations to support sales performance.

Manage agency, media, influencer, and strategic partnership relationships to maximize brand visibility, awareness, and project desirability.

Partner closely with Development, Sales, and project stakeholders to embed marketing strategy throughout the project lifecycle, from feasibility through sales execution.

Oversee PR and communications strategy, including agency management, media relations, thought leadership opportunities, and reputational risk management.

Ensure exceptional client engagement through exclusive events, private previews, and high-touch experiences that reflect Aman’s luxury brand standards.

Requirements

University degree in marketing, communications, or a related field

10+ years of experience in luxury marketing, with experience in a management capacity

Demonstrated track record developing and executing innovative, commercially driven go-to-market strategies, not just campaign execution

Highly innovative across both strategic marketing planning and tactical/campaign execution, with a track record of bringing fresh thinking to luxury marketing

Experience marketing branded residences, luxury real estate, or working closely with property developers strongly preferred, but not essential

Demonstrated experience owning budget and strategy, with clear evidence of ROI-driven decision-making

Experience building strategic partnerships/collaborations that support brand and commercial goals

Excellent written and verbal communication skills in English; additional Asian language a strong plus

Strong track record managing senior stakeholder relationships, including developers, partners, and cross-functional leadership

Ability to operate autonomously in a fast-paced, matrixed environment, managing multiple concurrent projects under pressure

Working knowledge of marketing analytics/reporting tools, comfortable using data to inform strategy and report performance to leadership

Awareness of real estate advertising/marketing compliance requirements across APAC jurisdictions a huge bonus

Highly organised, with strong attention to detail and time management skills, even when managing multiple concurrent projects

Proficiency in PowerPoint, Excel, Salesforce, Adobe Photoshop and InDesign

Willingness and ability to travel regularly across APAC markets

Benefits

At Aman Group, we believe that our colleagues are at the core of our success. We offer competitive benefits including exciting international career opportunities in a company that is expanding rapidly. We prioritise and support your career journey, making you feel valued, included and at home.

If you thrive in an ultra-luxury environment and are passionate about shaping exceptional people experiences while leading HR strategy across a dynamic region, we invite you to apply and join us on our journey.