Director, HNW Distribution

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

We are seeking an experienced HNC Distribution Director to support the growth of the High Net Worth (HNW) business across multiple distribution channels, including international brokers and bancassurance partnerships.

This role is responsible for driving HNW business growth through active engagement with frontline distribution stakeholders (e.g., IB consultants, insurance specialists, relationship managers), supporting business activation, partnership onboarding, and commercial pipeline development across assigned markets. The BDM Director acts as a key on-the-ground distribution lead, coordinating closely with internal stakeholders to support complex cases, resolve distributor issues, and drive business momentum for the HNW proposition.

Key Responsibilities:

Distributor engagement & business development

Drive HNW business growth across assigned distribution channels and support achievement of business targets

Build and maintain strong working relationships with frontline distribution stakeholders (e.g., IB consultants, insurance specialists, relationship managers, and other distributor representatives)

Support distribution activation, business engagement, and pipeline development activities across assigned accounts and markets

Maintain regular engagement with distribution stakeholders to identify opportunities, unblock issues, and support ongoing business activity

Partnership onboarding & distributor enablement

Support onboarding and activation of new distribution partners and broker relationships

Coordinate onboarding requirements, training, and operational readiness activities across internal stakeholders

Support distributors through onboarding and initial case execution phases

Distributor advisory & training

Provide professional advisory support to distributor partners on capability, process, and business-related enquiries

Conduct distributor training sessions and support partner capability building on HNW propositions

Support distributors in identifying business opportunities and pipeline development initiatives

Market intelligence & strategic planning

Review market intelligence report developed by the BDM Associate Director / team, and coordinate with internal stakeholders to support new business development initiatives and distribution strategy discussions

Gather distributor feedback and market insights to support business planning and proposition refinement

Business enablement & marketing initiatives

Develop marketing strategies, distributor engagement approaches, and marketing initiatives to support business growth

Support execution of distributor campaigns and activation strategies to enhance broker engagement and business performance

Cross-functional case orchestration

Coordinate with Case Management, Underwriting, Compliance, Claims, and Operations teams to support distributor requests and complex case execution

Facilitate resolution of cross-functional issues impacting distributors or customer outcomes

Escalate material commercial, operational, or servicing issues as appropriate

Team management

Manage and provide guidance to the BDM Associate Director / other team members in designated region

Support capability development and execution consistency across the team

Requirements & Qualifications:

Bachelor’s degree or equivalent

More than 10 years of working experience

Experience supporting HNW/UHNW insurance solutions, including trust arrangements, premium financing, and wealth transfer planning

Strong understanding of HNW distribution ecosystems, including international brokers, private banks, family offices, and wealth advisors

Experience coordinating complex opportunities across underwriting, operations, compliance, and product teams

Strong knowledge of competitor propositions and HNW market trends

Proven experience managing distributor relationships and driving sales growth initiatives

Strong presentation, negotiation, and communication skills

Preferred Attributes

Strong understanding of HNW business and target customer profiles

Established broker / private banking relationships preferred

Strong commercial acumen and stakeholder management capabilities

Ability to operate independently in a fast-changing environment

Strong analytical and strategic thinking capabilities

Highly motivated with strong professionalism, integrity, and global mindset