Senior Director, Product Proposition & Distribution Engagement

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The Senior Director Product Propositions & Distribution Enablement will lead the Group’s end to end product proposition development and distribution enablement across all product lines including Health & Protection, Wealth/HNW and Retirement solutions. The role holder will work in close collaboration with the Group Health team on H&P propositions. This role provides strategic product proposition leadership at Group level, ensuring propositions are channel-appropriate, clearly differentiated and scalable, enabling effective deployment across sales channels.

This role will also bridge product and distribution, ensuring that propositions are not only well-designed but also successfully activated in-market through strong go-to-market execution, product storytelling and sales enablement.

In addition, this role serves as the centre of excellence for product proposition strategy - translating customer insights, demographic trends, and innovation themes into clear product proposition frameworks, playbooks, and standards that empower local business units to deliver market leading solutions efficiently.

Key Responsibilities:

Group Product Proposition Strategy

Drive proposition innovation, including repackaging existing products to unlock new customer segments or activate underpenetrated distribution channels or customer segments

Lead customer-centric product positioning across Health & Protection, Wealth/HNW and Retirement

Using internal and external research, translate customer and consumer insights into new product proposition ideas.

Translate external trends e.g. socio-demographic, market, technology, into new product propositions

Distribution Enablement

Support LBUs in defining end-to-end go-to-market strategies, including target customer segments, channel strategies and value proposition articulation

Ensure seamless and effective deployment of new products into sales. This includes ensuring proper execution and follow-through of new product go-to-market strategies in collaboration with LBU teams.

Embed distribution considerations upfront in product designs, ensuring propositions are channel-appropriate

Enhance sales activation and campaign effectiveness, improving conversion and product uptake

Act as the bridge between Group Product and Group Distribution teams (Agency, Partnership)

Ensure Group Product involvement in Group/LBU distribution-led product discussions and go-to-market decisions

Partner with distribution teams to translate product propositions into sales strategies and campaigns

Establish a closed-loop feedback mechanism to incorporate distributor insights into ongoing proposition development

Support distribution channels with product bundling propositions and campaign

Lead product storytelling and sales concept development, ensuring propositions are clearly understood and effectively communicated to distribution channels

Drive bundling of products and value-added services into compelling, channel-specific propositions

Cross-Functional Collaboration

Product storytelling: support LBUs with bundling sales concepts or product storytelling with existing and new product designs

Collaborate with group stakeholders to get input for proposition innovation and ensure buy-in and effective roll-out of proposition strategies across the organisation

Collaborate with Group- and LBU Product, Customer and Marketing to ensure seamless alignment with product proposition development, using a customer centric approach

Provide input as required input to consumer or distribution research from a product and proposition perspective

Drive end-to-end ownership from proposition design to market delivery, reducing fragmentation across functions

Thought leadership and capability building

Build proposition and distribution activation capabilities across markets through training and toolkits, best practice sharing, case studies and success stories

Elevate product storytelling and go-to-market capabilities across LBUs

Team Leadership

PruWay culture carrier who embodies and exhibits the PruWay values as we set up the new function.

Lead and support the team build out, ensuring alignment with the target operating model.

Work in close collaboration and in alignment with the markets.

Education and Experience

Bachelor’s degree in Business, Marketing, Economics, Actuarial Science or another relevant field

15+ years of experience in life insurance product management, product proposition or product strategy/consultancy

Strong exposure to insurance distribution; good understanding of distribution dynamics across Asian markets, including at a minimum tied agency and bancassurance distribution

Knowledge and experience in regional or multi-market roles would be an advantage

Understanding of regulatory environments and consumer preferences across different markets.

Track record of leading customer‑centric, innovative insurance propositions across multiple markets

Strong strategic thinking, communication, and stakeholder management skills.

Preferred Attributes:

Ability to simplify complex insurance concepts into clear value propositions

Strong commercial mindset with deep understanding of distribution mechanics

Deep customer empathy and proposition design capability; ideally familiar or experience with applying behavioural science techniques to business problems

Comfortable navigating regulatory, actuarial, and risk considerations

Strong stakeholder management and executive communication skills

Collaborative, adaptable, and culturally sensitive in multi‑market environments