Manager - Salesforce Marketing & Data Cloud

Responsibilities & Key Deliverables

1. Marketing Automation & Customer Journey Management

Design, build, and optimize customer lifecycle journeys using Salesforce Journey Builder.

Create personalized customer experiences based on behavioral, transactional, demographic, and engagement data.

Implement lead nurturing journeys for vehicle enquiries and prospective customers

2. Campaign Management & Execution

Manage end-to-end campaign deployment within Salesforce Marketing Cloud.

Configure and execute campaigns through Email Studio, Mobile Studio, Journey Builder, and Automation Studio.

Develop audience segmentation strategies to improve targeting and engagement.

Coordinate campaign calendars with marketing, product, brand, and customer experience teams.

Ensure campaigns are delivered on time and meet defined business objectives.

Manage campaign approvals, testing protocols, and quality assurance processes.

3. Salesforce Marketing Cloud Platform Ownership

Serve as the primary administrator and platform owner for Salesforce Marketing Cloud.

Manage business units, users, permissions, folders, and platform governance.

Monitor platform health, automation performance, data synchronization, and system availability.

Maintain data extensions, subscriber management processes, and customer data architecture.

Establish and drive SFMC best practices across campaign execution and governance

4. CRM Data Management & Segmentation

Build and maintain customer audiences using Contact Builder and Data Extensions.

Ensure customer data accuracy, integrity, and consistency across system

5. Technical Development & Integration

Develop and optimize SQL queries for data extraction, transformation, segmentation, and reporting.

Create dynamic and personalized campaign content using AMPscript and Server-Side JavaScript (SSJS)

Work with APIs and automation workflows to improve marketing operations efficiency.

Partner with IT and technology teams on platform enhancements and system integrations.

6. Performance Optimization & Analytics

Monitor campaign performance across engagement, conversion, retention, and revenue metrics.

Conduct A/B and multivariate testing to improve effectiveness.

Develop dashboards and reports to provide campaign insights and recommendations.

Analyze customer journey performance and identify optimization opportunities.

7. Deliverability, Compliance & Governance

Ensure adherence to data privacy regulations, including GDPR, CCPA, and local regulatory requirements.

Maintain best practices for email authentication, sender reputation, and deliverability.

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8. Stakeholder Management & Collaboration

Partner with Digital Marketing, Brand, Product Marketing, Customer Experience, CRM, Service, and Sales teams.

Translate business requirements into scalable marketing automation solutions.

Support strategic initiatives across customer acquisition, engagement, retention, and loyalty.

Experience

5-7 years

Qualifications

BE - IT/MBA

General Requirements

Technical Skills

Required

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Email Studio

Mobile Studio

Contact Builder

SQL

AMPscript

HTML/CSS

Email Deliverability

API Integrations

Audience Segmentation

Marketing Analytics

Preferred

Salesforce Sales Cloud

Salesforce Service Cloud

Marketing Cloud Connect

Server-Side JavaScript (SSJS)

REST & SOAP APIs

Google Analytics

Customer Data Platforms (CDP)

Power BI / Tableau

Certifications (Preferred)

Salesforce Certified Marketing Cloud Email Specialist

Salesforce Certified Marketing Cloud Administrator

Salesforce Certified Marketing Cloud Consultant

Salesforce Certified Data Cloud Consultant (preferred)

Salesforce AI Associate (good to have)

Our commitment to Diversity, Equity, and Inclusion

At Mahindra and Mahindra Limited, we believe that diversity drives innovation, and inclusion is at the heart of everything we do. We are committed to cultivating a workplace where every individual feels valued, respected, and empowered to thrive.

We actively encourage candidates from all backgrounds to apply and bring their unique perspectives to our teams. We are committed to ensuring an accessible and inclusive experience for all applicants.

Together, we rise by embracing differences and building a future that reflects the communities we serve.