Senior Analyst, Digital Marketing
Skills
About the role
About Us
Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.
Our Values
Data driven: Data decides, not egos
Courageous: We take risks and challenge the status quo
Innovative: We're constantly learning, creating, and adapting
Lean: We focus on customers, using lean testing to learn how to serve them best
Humble: Past success is not a guarantee of future success
About the Role
We are looking for a Senior Analyst – Digital Marketing to join our International Team. In this role, you will serve as the analytical backbone of our marketing efforts, delivering data-driven insights that optimize campaign performance across Google Search and Display. Your expertise will help shape bidding strategies, targeting, creative testing, and overall ROI improvement. This position offers a clear growth path into a PPC Account Manager role, where you will take ownership of campaigns based on your performance.
What You’ll Do
Own the execution and performance of PPC campaigns, driving optimization strategies and ensuring measurable business impact.
Analyze campaign performance data using SQL, Tableau, Google Analytics, and Looker Studio to identify opportunities, generate insights, and influence strategic decisions.
Lead the design, execution, and evaluation of A/B and multivariate testing programs, translating findings into scalable improvements and measurable outcomes.
Develop and apply advanced segmentation and clustering methodologies to improve audience targeting, campaign efficiency, and growth opportunities.
Leverage AI-driven tools and predictive models to optimize creative assets, keyword strategies, and prioritization frameworks that improve performance at scale.
Drive cross-functional alignment with marketing, product, analytics, and business stakeholders to ensure insights are translated into action and business objectives are achieved.
Establish performance measurement frameworks, monitor results, and take accountability for delivering against key growth and efficiency metrics.
What We’re Looking For
7+ years of experience with Google Search or Display campaigns, including campaign setup, bidding strategies, and performance metrics (e.g., CTR, CPA, ROAS)
Ability to leverage tools such as SQL, Tableau, Google Analytics, Looker Studio, etc. to monitor trends and deliver insights that influence strategic decisions.
Hands-on experience using AI tools (e.g., GPT-based platforms) for asset creation, keyword categorization, and predictive analysis.
Strong foundation in A/B testing, experimental design, and statistical validation.
Ability to translate complex data into clear, persuasive narratives for both technical and non-technical stakeholders.
Our Commitment to an Inclusive Workplace
AI Disclosure & Informed Consent
Artificial intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process. For more information see our AI Disclosure and Consent Policy. #LI-Remote
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