Head of Marketing

Job purpose:

The Head of Marketing is responsible for leading and shaping the marketing strategy, driving commercial growth, strengthening our market-leading position and enhancing customer engagement across our expanding retail portfolio.

Key Responsibilities

Strategic Leadership

Develop and own the UK & Ireland marketing strategy aligned with wider commercial and business objectives; communicate strategy clearly to internal and external stakeholders

Lead the evolution of the Lagardère Travel Retail brand across the UK & Ireland portfolio; define brand positioning and ensure consistent execution across touchpoints

Set strategic priorities for the marketing function; define annual marketing objectives, KPIs and investment focus areas

Identify emerging opportunities in marketing, technology and consumer trends to maintain competitive advantage and inform investment decisions

Challenge and improve marketing effectiveness; establish reporting frameworks to measure marketing ROI, commercial impact and customer outcomes

Commercial Partnership & Growth

Act as senior marketing advisor to the Commercial Director and Executive Leadership team on business development, tender submissions and contract renewals

Build and maintain strategic relationships with key airports, landlords and global brand partners; represent UK business as trusted marketing partner

Shape marketing propositions that strengthen partnerships and create competitive advantage in new business opportunities

Partner with Commercial, Buying, Operations and Finance to ensure marketing strategy supports revenue growth, customer acquisition and profitability across all business lines

Brand & Customer Strategy

Lead strategy development for integrated marketing across Retail, Duty Free and Foodservice; ensure customer insight informs all strategic decisions

Oversee digital marketing strategy, CRM roadmap, content strategy, social media and website performance; approve major digital initiatives

Set brand standards for all customer touchpoints; establish governance to ensure premium execution and brand consistency

Approve all major marketing initiatives including new store openings, refurbishments, brand activations and seasonal campaigns

Drive data-led decision making culture; champion customer insight and analytics as foundation for strategy

Corporate Communications & External Relations

Lead corporate communications for the UK & Ireland business; own internal and external messaging

Oversee corporate website, LinkedIn and corporate leadership

Manage media relations and press releases; build media relationships for leadership opportunities

Support executive communications and key business announcements

Leadership, Capability & Team Development

Lead and develop the UK marketing team (Marketing Manager and Marketing Executive); create high-performing, collaborative culture

Set clear objectives, performance measures and development plans for direct reports; provide coaching and mentoring

Build marketing capability across the organisation through cross-functional collaboration and knowledge sharing

Identify resource and capability gaps as the business grows; make recruitment and development recommendations

Budget, Governance & Performance

Own annual marketing budget and investment strategy; allocate resources to maximise commercial return and brand impact

Establish governance and approval processes for marketing activities; ensure compliance with brand standards and legal requirements

Monitor overall marketing performance against KPIs; review campaign effectiveness and ROI

Supplier and agency oversight; select and manage strategic agency relationships; establish performance standards

Qualifications

Significant experience (7+ years) in a senior marketing leadership role within retail, travel retail, hospitality or customer-focused business

Proven track record of developing and owning marketing strategy that drives measurable commercial growth

Strategic thinking with strong commercial acumen; ability to translate customer insight and market trends into business growth opportunities

Experience managing and developing marketing teams; track record of building high-performing functions

Strong stakeholder and relationship management skills with confidence to influence senior leaders, external partners and Board-level executives

Experience managing agency partnerships and marketing budgets of significant scale (£500k+)

Strong analytical skills with ability to measure marketing performance, ROI and business impact

Experience supporting business development, tender submissions or new market entry