Account Based Marketing Manager, Financial Services, AWS Industry Marketing

DESCRIPTION

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers for some of our largest financial services customers. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The Account-Based Marketing Manager will own the end-to-end execution of account-specific ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.

Success Measures:

Pipeline influence and revenue contribution from ABM accounts

Account engagement metrics and program ROI

Sales team satisfaction scores

Program execution quality and timeliness

Process improvement and best practice contributions

AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

Key job responsibilities

Design and execute account-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact

Build and maintain relationships with sales teams to understand account priorities and translate them into effective marketing programs

Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization

Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences

Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts

Drive operational excellence through standardized processes, documentation, and best practices

Track and report on program performance, using data to optimize and scale successful approaches

Manage program budgets effectively, demonstrating frugality while maximizing impact

Collaborate with global ABM community to share learnings and adopt proven practices

About the team

About AWS

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.

BASIC QUALIFICATIONS

6+ years of professional non-internship marketing experience

7+ years of developing and managing acquisition marketing or channel programs experience

Experience using data and metrics to drive improvements

Experience building, executing and scaling cross-functional marketing programs

Experience developing and executing campaigns across a multitude of timezones and languages

PREFERRED QUALIFICATIONS

Experience driving direction and alignment with large cross-functional teams and agency partners

Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.