Digital Content & Influencer Marketing Manager

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Job Title Digital Content & Influencer Marketing Manager

Location Remote

Time Zone Flexible – Results-Driven

Role Overview We are hiring a Digital Content & Influencer Marketing Manager to take full ownership of social media and content marketing. This role goes beyond content creation — you will act as a strategic partner who builds a brand voice that genuinely resonates with parents, develops a thriving influencer and UGC ecosystem, and drives Instagram growth through real, emotionally resonant content. The ideal candidate brings everything in-house with better quality, more authenticity, and deeper brand alignment.

Key Responsibilities

Content Marketing Execution

- Create and produce short-form video and image content for Instagram that feels real and relatable to parents

- Maintain a clear, warm, non-salesy brand voice that builds community and trust over time

- Handle all aspects of content scheduling, captioning, thumbnail selection, and publishing

Influencer & UGC Programme Management

- Build and manage an ongoing network of influencers, parent creators, and UGC contributors

- Develop a sustainable content flywheel so the brand consistently publishes fresh, authentic content

- Handle outreach, coordination, content licensing, and repurposing of creator material

Brand & Channel Growth

- Lead Instagram as the primary growth channel — owning follower growth, engagement, and reach

- Develop and execute a content calendar that serves both community building and subscription conversion

- Continuously test, learn, and optimize based on platform performance data

Team Collaboration

- Work asynchronously within a globally distributed team, with clear communication and reliable delivery

- Operate as a self-directed owner — bringing ideas, flagging issues, and delivering without needing prompting

Required Qualifications

- Excellent English fluency — comfortable writing captions, briefs, and communicating on video

- A strong portfolio of social media or content marketing work for consumer brands (must include links)

- High visual design competency — polished, on-brand output that goes beyond template-based tools

- Demonstrated experience managing influencer relationships or UGC sourcing programs

- Full-cycle campaign experience: planning, creating, publishing, and iterating

- Must have prior remote work experience with US or UK-based companies and fluency with tools like Asana, ClickUp, WhatsApp, and Google Workspace. Applications without this experience will not be considered.

Preferred Qualifications

- Experience in baby, parenting, kids, or family lifestyle content — understanding of what moves this audience

- D2C e-commerce or subscription brand background

- Familiarity with US consumer sentiment and the modern parenting content landscape

- Comfortable appearing on camera for content creation or application video profiles

Tools & Technology

- Instagram (primary platform) and supporting short-form video tools

- Intermediate-to-advanced content creation and editing software (specify in your application)

- Asana, ClickUp, or similar project management platforms

- WhatsApp, Slack, Google Workspace, and async collaboration tools

Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps — the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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