Product Marketing Lead (SaaS)

Join Hire Hangar and work with fast-growing global companies while building a long-term career.

JOB TITLE: PRODUCT MARKETING LEAD (SAAS)

LOCATION: REMOTE

TIME ZONE: US TIME ZONES (EST–PST)

ROLE OVERVIEW

WE ARE SEEKING A PRODUCT MARKETING LEAD TO OWN AND EXECUTE POSITIONING, MESSAGING, AND GO-TO-MARKET STRATEGY FOR A B2B SAAS PRODUCT PORTFOLIO. THIS IS A HANDS-ON ROLE FOR A STRATEGIC MARKETER WHO ENJOYS WRITING, LAUNCHING, AND ENABLING CROSS-FUNCTIONAL TEAMS. THE IDEAL CANDIDATE HAS STRONG SAAS EXPERIENCE, CAN SIMPLIFY COMPLEX PRODUCT CAPABILITIES (INCLUDING AI-DRIVEN FEATURES), AND THRIVES IN A FULLY REMOTE, EXECUTION-FOCUSED ENVIRONMENT.

KEY RESPONSIBILITIES

- Own and evolve product positioning, messaging frameworks, and value propositions

- Plan and execute go-to-market strategies for new features, launches, and product updates

- Develop compelling customer-facing content including website copy, sales decks, product pages, and launch materials

- Translate technical and AI-powered capabilities into clear, differentiated customer value

- Partner closely with Product, Sales, and Marketing to align roadmap, messaging, and enablement

- Support Sales with training materials, battlecards, and enablement assets

- Conduct ongoing competitive and market research to inform strategy and positioning

REQUIRED QUALIFICATIONS

- Proven experience in Product Marketing within a SaaS environment

- Strong track record as a hands-on contributor who can both own strategy and execute deliverables

- Exceptional writing, storytelling, and communication skills

- Experience collaborating closely with Product and Sales teams

- Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.

PREFERRED QUALIFICATIONS

- Experience marketing AI-powered or highly technical products

- Background in B2B SaaS, preferably in growth-stage companies

- Experience supporting Sales-led, Product-led, or hybrid GTM motions

- Exposure to agency environments or content-heavy marketing roles

TOOLS & TECHNOLOGY

- Collaboration & Documentation: Slack, Google Workspace, Notion

- Project Management: Asana, Jira (or similar)

- CRM & Sales Enablement: HubSpot, Salesforce

- Analytics & AI Tools: Google Analytics, AI-assisted productivity and research tools

PLEASE NOTE

IT IS CRUCIAL THAT YOU COMPLETE THE APPLICATION FORM IN FULL. AS PART OF THE APPLICATION PROCESS, YOU WILL BE REQUIRED TO RECORD A VIDEO. IF YOUR APPLICATION IS SUCCESSFUL, YOU WILL RECEIVE AN EMAIL CONFIRMING NEXT STEPS—THE VIDEO IS THE FIRST STEP OF THE INTERVIEW PROCESS. IF YOU DO NOT RECORD A VIDEO, WE WILL NOT BE ABLE TO CONSIDER YOU FOR ANY OPEN ROLES.

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