Twilio Segment CDP Lead

Job Description – Twilio Segment CDP Lead / Architect (Enterprise Implementation)

Role Overview

We are seeking a Twilio Segment Customer Data Platform (CDP) Lead / Architect to design and deliver enterprise-scale CDP implementations using Twilio Segment. This role will drive end-to-end customer data enablement across ingestion, identity resolution, governance, and real-time activation.

The role spans Segment, AWS (S3/Redshift), and downstream marketing and decisioning platforms, enabling a unified and scalable customer data ecosystem for large, complex organisations.

Key Responsibilities

1. Segment CDP Implementation & Configuration

Configure and manage Segment workspaces, sources, destinations, and identity (Unify) setup across environments

Enable data ingestion via SDKs, APIs, and third-party integrations

Implement tracking plans, Protocols, and schema validation for data governance

Build custom integrations using Segment Functions and APIs

2. Identity Resolution & Profile Management

Design and implement customer identity graphs across digital and offline channels

Enable real-time identity stitching using identify() and alias() models

Manage unified customer and prospect profiles for activation and analytics

3. Cloud Data Platform Integration (AWS)

Architect data flows between Segment and cloud platforms (S3, Redshift)

Implement structured and raw data pipelines, schema design, and lifecycle policies

Enable Reverse ETL pipelines for downstream activation and enrichment

4. Data Activation & Integration

Enable real-time integrations with marketing and decisioning systems

Support event-driven architectures for personalisation and campaign activation

Implement low-latency pipelines for real-time use cases

5. Data Governance, Privacy & Compliance

Implement PII detection, masking, and enforcement mechanisms

Configure consent management and data privacy workflows

Ensure compliance with global and local data protection regulations

6. Enterprise Integration

Integrate Segment with identity, observability, and ITSM systems

Enable multi-channel data ingestion across web, mobile, CRM, and contact centre systems

7. DevOps & Operations

Implement CI/CD and Infrastructure-as-Code for Segment configurations

Enable monitoring, alerting, and observability for data pipelines

Establish operational support models and governance frameworks

Required Skills & Experience

5–10 years of experience in CDP, Data Engineering, or MarTech platforms

Hands-on experience with Twilio Segment or similar CDP tools

Strong expertise in cloud platforms (AWS – S3, Redshift, Glue, Lambda)

Experience with APIs, event streaming (Kafka), and integration patterns

Knowledge of data modelling, ETL/ELT, and Reverse ETL patterns

Experience in implementing data governance and privacy controls

Nice to Have

Experience with marketing automation or decisioning platforms

Exposure to identity platforms (CIAM) and customer analytics tools

Background in telecom, finan cial services, or regulated industries

Familiarity with Infrastructure-as-Code (Terraform) and CI/CD pipelines

Key Attributes

Strong problem-solving and analytical thinking

Ability to translate business requirements into technical solutions

Excellent stakeholder communication and collaboration skills

Ability to operate in complex, multi-system enterprise environments

Location

Flexible / Hybrid working model

Location

Sydney

Job Function

TECHNOLOGY

Role

Engineer

Job Id

425011

Desired Skills

DevOps