Senior Manager, Growth

AirAsia

Kuala Lumpur, MYonsitePosted Jul 20, 2026
Posting intelligenceActively listed

About the role

Job Description

We are seeking a highly analytical and commercially driven Senior Manager, Growth to lead the identification, evaluation, and development of new market opportunities and strategic initiatives.

This role is pivotal in shaping the airline’s expansion strategy, combining deep data analysis with market insight to build robust business cases, support network decisions, and drive sustainable growth. The role requires a proactive, self-driven individual who is comfortable working across functions and engaging with external stakeholders, including government bodies and strategic partners.

Your Responsibilities

Identify and evaluate new market opportunities, including new routes, hubs, and strategic initiatives.

Develop comprehensive business cases based on data analysis, including traffic flows, booking patterns, GDP, spending power, seasonality, and regulatory/visa considerations.

Conduct detailed market research and feasibility studies to support network expansion decisions.

Engage with government bodies, tourism authorities, and other stakeholders to support market entry and growth initiatives.

Lead and support market visits, route studies, and inaugural activities for new destinations.

Collaborate closely with Commercial, Marketing, Network Planning, and other departments to align growth strategies.

Drive cross-functional initiatives beyond route development, including special projects (e.g., intermodal connectivity such as bus services, hub development projects, etc.).

Propose and develop growth plans for key strategic hubs using historical data, forecasts, and macroeconomic indicators.

Manage and, where required, own P&L for specific projects or routes during the development phase.

Manage, and develop a small but agile team, fostering growth and high performance.

Ensure adherence to industry standards, regulatory requirements, and best practices.

Who You Are

Strong understanding of airline commercial operations.

Solid numerical and analytical skills, with the ability to interpret data and drive decisions.

Background in airline network planning or revenue management is highly preferred

Proven ability to manage multiple projects and stakeholders effectively.

Proactive, self-driven, and results-oriented mindset who thrives in a fast paced, evolving environment.

A collaborative professional who works seamlessly across departments

Excellent communication, presentation and stakeholder management skills.

Proactive, self-driven and results oriented mindset.

Your Qualifications

A Levels, Diploma, Degree, or equivalent qualification in Business, Aviation, Economics, Data Analytics, or a related field.

Previous experience in airline commercial functions, preferably in interline, codeshare, revenue management, or network planning.

Strong analytical and numerical skills, with the ability to interpret complex datasets and translate insights into actionable strategies.

Proven experience in building business cases and evaluating market opportunities.

Good understanding of airline economics, route performance, and market dynamics

Experience engaging with external stakeholders such as government bodies, or tourism boards is highly advantageous.

Ability to manage multiple high-impact projects simultaneously.

Familiarity with industry standards and systems including: IATCI, IATA TTBS, IATA Clearing House, e-ticketing and multiple PSS’s is highly advantage

Experience within the aviation or airport ecosystem is required.

Key Competencis

Strategic thinking with strong commercial acumen.

Data-driven decision making.

Stakeholder engagement and negotiation.

Adaptability in a fast-paced, evolving environment

Why Join Us

Opportunity to shape the airline’s growth and expansion strategy

High-impact role with direct exposure to senior leadership

Dynamic role with cross-functional impact in a growth oriented environment

Strong career growth pathway

Great benefits and advantageous salary

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