Executive, Social Media Content (Mandarin speaker)

AirAsia

Kuala Lumpur, MYhybridPosted Jul 28, 2026
Posting intelligenceActively listed

Skills

photoshoppremiere

About the role

Job Description

We're looking for a hands-on Social Media Executive who can do it all — from planning content calendars to picking up a camera and editing the final cut. This is a hybrid content + strategy role, ideal for someone who thinks like a creator and executes like a marketer. Fluency in Chinese (Mandarin) is required to manage content and engagement for our Chinese-speaking audience.

Key Responsibilities

Plan, create, and schedule content across social platforms

Shoot photo and video content using DSLR/mirrorless cameras and mobile setups (lighting, framing, audio)

Edit videos and photos using tools like Adobe Premiere Pro, CapCut, Final Cut Pro, or Photoshop/Lightroom

Write and manage bilingual captions, posts, and community responses in English and Chinese

Monitor trends, hashtags, and platform algorithm changes to keep content fresh and relevant

Track performance metrics (engagement, reach, follower growth) and adjust strategy accordingly

Collaborate with marketing, design, and product teams on campaigns and launches

Stay on top of content calendars, deadlines, and posting schedules

Requirements

1–3+ years of experience in social media management or content creation

Fluent in spoken and written Chinese (Mandarin) and English

Hands-on experience shooting and editing photo/video content

Proficiency in editing software (Premiere Pro, CapCut, Final Cut Pro, Photoshop, or similar)

Strong understanding of social media platforms popular in both Western and Chinese markets

Creative eye for visual storytelling and trend awareness

Excellent organizational and time-management skills

Comfortable working independently and managing multiple projects at once

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