CRM Project Manager – Gamification

The Wow

Betsson is partnering with Thunderbite, and Xtremepush company, and we are looking for a CRM Project Manager – Gamification to join our CRM team and lead this exciting rewards product within Commercial.

In this role, you will be responsible for creating, managing, and optimising a range of gamification products and reward configurations, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and similar mechanics across multiple markets, brands, products, and jurisdictions (B2C+B2B). These gamified experiences will support both personalised customer journeys and broader onsite global campaigns managed by the CRM Campaign Operations team. To succeed in this role, you should have hands-on experience working with Thunderbite and Xtremepush.

A taster of what you will be involved with:

Within Commercial, own and manage the end-to-end delivery of gamification rewards across multiple markets, brands, products, and jurisdictions (B2C+B2B).

Create, configure, launch, and optimise gamification mechanics, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and other interactive reward experiences using Thunderbite.

Build and maintain reward structures, probability models, and prize allocation logic to ensure commercial viability and alignment with promotional budgets.

Monitor and optimise reward costs across all launched gamification products.

Ensure all gamification activities comply with internal processes, responsible gaming principles, and market-specific regulatory requirements.

Work closely with local teams to ensure a tailored and localised customer experience.

Stay informed on industry trends and competitor activity to continuously evolve and enhance the gamification offering.

Collaborate closely with Xtremepush and internal product development stakeholders to support the successful implementation and continuous enhancement of the gamification portfolio.

What we are looking for

A degree in economics, marketing, business or IT management or equivalent work experience

At least 4 years’ experience in a CRM, Product, or similar commercial role within the iGaming industry.

Proven hands-on experience working with Thunderbite / Xtremepush Gamification products and mechanics.

Solid knowledge of probability models, reward structures, and campaign cost calculations.

Strong understanding of gamification strategy, customer engagement, and retention within online gaming environments.

Ability to build and maintain strong relationships with key stakeholders across multiple teams and functions.

Excellent written and verbal communication skills in English.

Proficiency in Spanish or Portuguese is considered a strong advantage.

Strong organisational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.

Analytical and commercially minded, with a proactive approach to problem-solving and optimisation.

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