Field Marketing Manager

Field Marketing Manager

JR-161945

Hybrid

Sydney

Marketing and Communications

Full time

Who are we?

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.

A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.

A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you - because when you feel valued, you’re empowered to do your best work.

Job Summary

We are seeking a dynamic Field Marketing Manager to drive pipeline creation, pipeline acceleration, and revenue growth through Account-Based Marketing (ABM), tailored field marketing programs, and data-driven decision-making. This role is critical in aligning marketing efforts with sales objectives by leveraging global campaigns, ensuring seamless lead progression throughout the pipeline.

You will be responsible for analyzing account behavior, supporting sales outbound activities, and executing bespoke events to engage high-priority accounts and accelerate deal velocity. The role requires a strategic mindset, a data-oriented approach, and a strong ability to collaborate with cross-functional teams to deliver measurable results.

This role is pivotal in driving pipeline creation, acceleration, and revenue growth by aligning marketing efforts with sales teams to engage high-priority accounts and convert opportunities into customers.

Responsibilities

Strategic Planning & Collaboration

Partner with the country sales teams to develop territory-level and account-level marketing plans that achieve pipeline generation and new bookings

Work closely with sales teams to ensure alignment on target accounts, messaging, and metrics

Coordinate with global marketing teams to ensure seamless integration between global campaigns and local ABM efforts

Event Planning & Execution

Plan, execute, and optimize field marketing events (e.g., roundtables, workshops, hospitality events, and account-specific activities) to influence customers/prospects and deepen account engagement

Partner with partner marketing on events that require both field and partner marketing teams’ execution

Lead Management & Sales Enablement

Execute a structured follow-up process for all leads, communicating with sales teams and SDR team to make sure each lead receives the most optimal and timely follow-up

Provide sales teams with the resources they need (e.g. solution selling guides, 6sense insights) to engage and sell to their target accounts

Data Analysis

Conduct data analysis to develop an understanding of engagement, intent, and behavior of accounts to support sales motions

Track metrics such as marketing-sourced leads and opportunities and marketing-influenced pipeline and revenue

Budget & Vendor Management

Manage marketing budgets effectively to deliver maximum ROI

Manage vendors to ensure maximum output and efficiency

Qualifications

Bachelor's degree in Marketing, Communications, Business Administration, or a related field

Minimum of 5-7 years of marketing experience within the technology sector, preferably in B2B IT

Extensive marketing experience in B2B, enterprise-level field marketing with international organizations

Proven success in collaborating with sales teams to execute programs that had a quantifiable impact on pipeline

Understanding of or interest in the cloud and data center industry in Australia, including market dynamics and regulatory environment

Skills

Proven ability to develop and execute successful marketing tactics

Excellent communication and interpersonal skills

Analytical mindset with the ability to interpret data and derive insights

Strong project management and organizational skills

Proficiency in marketing automation tools, CRM platforms (Salesforce), ABM tools (6sense), and Microsoft Excel

Personal Attributes

Goal-oriented with a proactive approach

Ability to work independently and as part of a team

Adaptability to a fast-paced and dynamic environment

Strong ethical standards and integrity

Ability to deal with ambiguity

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing form.

We use artificial intelligence in our hiring process. Learn more here.

This posting is a new position within our organization.