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Senior Legal Counsel (Overseas Advertising Platform & Public Welfare Projects Compliance)

Tencent

Hong Kong, HKonsite

About the role

What the Role Entails

Tencent is looking for a Senior Legal Counsel focusing on overseas advertising platform and public welfare initiatives. As one of the key members in the Tencent overseas legal team, you will have an exciting opportunity to support international business, products and platforms in the areas of advertising, open-source software and AI across multiple jurisdictions.

Key Responsibilities

Advise on the legal and compliance aspects of overseas advertising platforms, including product features, platform governance, advertiser onboarding, ad review workflows, user-facing disclosures, and cross-border launches

Build and improve the compliance framework for the overseas advertising business, including policies, standard operating procedures, risk assessments, approval workflows, training, and knowledge management.

Draft, review and negotiate commercial agreements, including advertiser, agency, ad-tech, vendor, media-buying, and platform service agreements, as well as data-related and general commercial contracts.

Conduct legal assessments and market entry research covering advertising and marketing regulation, consumer protection, privacy and data protection, content moderation, and sector-specific requirements.

Provide strategic, end-to-end legal and compliance support for the global expansion and implementation of overseas public welfare initiatives, including contract review, legal risk assessment, governance support and other legal work across the project lifecycle.

Collaborate with external counsel and other Tencent attorneys based around the world, including in mainland China, Singapore, the EU, the US and other relevant jurisdictions, to provide practical compliance and regulatory analysis for international business initiatives.

Identify legal and regulatory risks early, and develop practical, scalable solutions for business, product, and platform teams.

Who We Look For

Key expectations and criteria:

Education: Exceptional academic credentials, including an advanced law degree from a prestigious, internationally recognized law school. Admission to practice in a major overseas jurisdiction is strongly preferred.

Experience: Minimum of 5 years of post-qualification experience gained at leading international law firms and/or multinational corporations. Proven experience in advertising, media, platform businesses, commercial contracting, regulatory compliance, and cross-border legal matters is strongly preferred.

Compliance Systems Experience: Hands-on experience in building or enhancing compliance frameworks, including policies, template documentation, approval workflows, training programs, and knowledge management tools, with the ability to drive operational efficiency in line with both international standards and local regulatory requirements.

Business Judgment: Sound business acumen with the ability to deliver practical, commercially pragmatic, and comprehensive legal advice in a fast-paced, cross-functional environment.

Communication & Stakeholder Management: Excellent communication skills with the ability to build trusted, effective relationships with business stakeholders across different functions and levels.

Independence & Project Management: Ability to work independently, effectively prioritize competing demands, and manage end-to-end project processes—from initial legal assessment and contract negotiation through to implementation and post-launch risk management.

Resilience & Adaptability: Comfortable operating under pressure in a fast-paced, constantly evolving technology environment, with the ability to handle complex, time-sensitive, and multi-jurisdictional matters.

Learning Agility: Quick learner with a genuine interest in the latest developments in overseas advertising regulation, platform compliance, and emerging technologies.

Language: Fluency in both Mandarin Chinese and English (written and spoken) as working languages.

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