TE
Senior Marketing Manager I
CNonsitePosted Jul 7, 2026
Posting intelligenceActively listed
Skills
excel
About the role
What the Role Entails
1、结合PUBG MOBILE的产品特点和市场环境，制定在不同国家/地区的用户增长策略 2、深度分析广告素材（如CPI, CTR, IR, ROAS等关键指标）的投放效果，形成可复用的方法论 3、系统性追踪、收集并分析核心竞品及新兴战术竞技手游的投放策略、广告素材、市场活动及用户反馈，形成深度分析报告，为产品提供数据与洞察支持 4、与产品、社区、电竞赛事等团队协同，整合资源策划增长活动，助力产品的数据提升
Who We Look For
1、拥有至少3年互联网、移动应用或游戏行业的市场运营、广告优化或数据分析相关工作经验。有手游（特别是战术竞技/FPS类）用户增长经验者优先 2、深度了解全球移动游戏市场，特别是战术竞技品类。对Facebook、Google、TikTok 等主流广告平台的投放逻辑与素材规范有基本认知 3、总结归纳与分析能力强，能够从复杂信息中抓住核心，具备良好的英语读写能力 4、精通使用Excel、Powerpoint等工具进行数据处理、分析与可视化。对数据高度敏感，能通过数据发现问题、定位原因并提出解决方案
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