EMEA Restaurant Customer Marketing Manager
Skills
About the role
About Uber Restaurant Marketing
The Restaurant Marketing team is a newly established, high-impact group focused on driving growth for both our restaurant partners and the Uber platform.
Our mission is to acquire more of the restaurants eaters want to see and to unlock incremental growth by helping restaurant partners to reach new customers, increase order volume, and maximize their performance. By combining strong partnerships with actionable insights, we create win-win outcomes for restaurants and the marketplace.
We're building an entrepreneurial, partner-obsessed team that turns opportunities into measurable growth.
About the Role
You will be responsible for designing, launching, and scaling data-driven programs and growth campaigns that drive adoption, retention, and engagement for Uber Eats Restaurant partners across EMEA. With a deep understanding of customer marketing, you will develop hyper-local, insight-led campaigns that cater to diverse market needs while contributing to measurable business outcomes.
You will work cross-functionally with EMEA Central Ops, Strategy & Planning, Product and Engineering as well as with our PMM and Sales & Account Management teams. A strong focus on early lifecycle, user segmentation and experimentation will be key to your success in delivering performance-driven campaigns.
You'll be audience obsessed and work tirelessly to understand our users and what regional channels we can leverage to influence them.
This is not just another CRM role. While email is one of your core tools, your impact spans the full lifecycle marketing mix - from partner integrations and product comms to in-app messaging, paid partnerships, research and audience segmentation. You'll define the right levers for each growth opportunity, combining creativity, data, and cross-functional alignment to drive results.
What you'll do
End-to-End Campaign Management: Own the campaign roadmap, from ideation and audience targeting to A/B testing and working with our deployment team right through to analysis, and iteration, across multiple markets in EMEA.
Regional Strategy & Execution: Localize and scale proven tactics across markets; identify unique regional and country-level opportunities and audience segments to test and grow.
Cross-Functional Collaboration: Serve as a strategic partner to regional and global stakeholders (StratOps, Country and Regional GMs, Local Ops, Global CRM, Product) to align marketing initiatives with business priorities and performance goals.
Customer-Centric Program Design: Design lifecycle journeys that deliver relevance and value to restaurant partners, including product and promotional campaigns.
Product Launches & Growth Initiatives: Support on GTM strategies for regional product launches and feature rollouts. Collaborate with Product Marketing & Ops to design campaigns that drive awareness & adoption ensuring launches are levers to increase usage across the region.
Performance Analysis & Insight Sharing: Track and report on campaign effectiveness (e.g., Trip lift, Basket size, Gross Booking impact, ROI), drawing insights to inform future strategies and share learnings globally.
Audience Research & Personal Development: Spearhead regional research into the existing base, uncovering actionable insights to inform messaging, personas and use cases.
Tooling & Operational Expertise: Build technical fluency in campaign tools to enhance campaign scalability, troubleshoot issues , and improve executional efficiency.
Basic Qualifications
5-7 years of experience in B2B CRM, lifecycle, or growth marketing, with a proven track record of driving measurable business results through end-to-end campaign execution
Strong analytical skills with the ability to interpret data, draw insights, and translate them into action (e.g., A/B testing, ROI analysis, user segmentation)
Experience managing multiple cross-functional projects in a fast-paced environment, balancing short-term performance goals with long-term strategic planning
Demonstrated ability to collaborate with global and regional stakeholders, including Ops, Strategy, Product, PMM, Sales and Engineering teams
Excellent written and verbal communication skills, with experience presenting to senior stakeholders
Comfort working with data - including interpreting dashboards, partnering with data teams, and basic SQL literacy
Proficiency with a CRM marketing toolset or platforms (e.g. Salesforce Marketing Cloud, Braze, Hubspot, or equivalent)
Preferred Qualifications
Pan EMEA experience is a plus
Fluent in English, with French, German or Spanish an advantage
Localisation experience.
Industry (restaurant, retail, delivery) experience a plus.
Database querying (SQL), data visualisation (Tableau) and database growth marketing skills
Ready to Ride?
This isn't the kind of place where you follow a playbook - it's where you help write one. If you're driven by impact, energized by challenge, and ready to shape how the world moves - we'd love to hear from you.
You may be eligible for bonuses, equity, and other compensation, as well as a range of benefits. Explore our benefits.
Offices remain key to collaboration and Uber's culture. Unless approved for full remote work, employees must spend at least 50% of their time in-office. Some roles, like those at greenlight hubs, require full-time in-office presence. Ask your Recruiter for details about this role's requirements.
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