Social Media & Influencer Manager

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword - it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is seeking a dynamic, strategic, and creative Social Media Manager to own our social media presence and build a best-in-class influencer program for our flagship product, Agentforce.

In this role, you will be responsible for shaping our brand identity across all social platforms. We are looking for an expert who is equally skilled at crafting platform-native content strategies and managing a robust portfolio of creator and executive partnerships. You will define how our brand shows up in the social landscape and empower our employees and partners to amplify that narrative effectively.

Key Responsibilities

Social Media Strategy & Execution:

Develop and execute a high-impact social media strategy across key platforms (LinkedIn, X, YouTube, etc.).

Manage day-to-day social media planning, content calendaring, and active community engagement.

Lead social media planning for major product launches, high-profile events, and key company initiatives.

Curate and oversee the LinkedIn newsletter as a premier owned-media channel.

Influencer & Advocacy Leadership:

Build and scale an employee advocacy program that empowers Salesforce employees to become authentic brand ambassadors.

Manage strategic creator partnerships and external content collaborations.

Collaborate with executives to develop and maintain their thought leadership presence on social media.

Cultivate and manage relationships with key industry voices and analysts to enhance brand credibility.

Cross-Functional Collaboration: Partner closely with Product Marketing, Campaign, Event, Content, and Creative teams to identify and execute on high-value social opportunities.

Analytics & Optimization: Track, analyze, and report on key performance metrics to optimize strategies and demonstrate clear business impact.

Trend Monitoring: Maintain a deep understanding of platform trends, algorithm shifts, and emerging social channels to ensure we remain at the forefront.

Experience & Skills Required

Proven Track Record: 5+ years of experience in social media or influencer marketing.

Strategic Expertise: Deep working knowledge of social media best practices across all major platforms.

Program Development: Demonstrated success in building or scaling influencer or employee advocacy programs from the ground up.

Exceptional Communication: Strong writing skills with an ability to craft compelling, high-converting posts for complex enterprise products. (Portfolio submission required) .

Technical Proficiency: Proficiency with design tools such as Figma, Photoshop, and Canva. (Bonus: Video editing capabilities) .

Stakeholder Management: Strong relationship-building skills, with the ability to manage complex relationships with executives, creators, and external partners.

Analytical Mindset: A data-driven approach to strategy, with fluency in social analytics tools.

Adaptability: Proven ability to thrive in a fast-paced environment and pivot quickly as priorities evolve.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what’s possible - for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form .

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.