Sr Regional Business Manager

Key Responsibilities

Strategic Planning & Execution

Develop and implement comprehensive sales plans to increase market share and achieve sales objectives for the RD Franchise.

Collaborate with healthcare professionals (HCPs) and cross-functional teams to raise Disease & therapy awareness and generate new business opportunities.

Sales Performance & Target Achievement

Lead the front-line sales efforts in the territory, ensuring that volume, pricing, and sales targets are met on a monthly, quarterly, and annual basis.

Launch new products and manage promotional activities to drive business growth.

Prepare accurate sales forecasts and reports and analyse performance data to identify opportunities and gaps.

Access Management

Focus on improving therapy access, strengthening fund forecasting. Collaborate closely with government officials for state funds

Collaborate with regional accounts to secure favourable formulary placements & support tender management

Rare Disease- Therapy knowledge-

Demonstrate strong scientific acumen through deep understanding of rare disease therapies, diagnostics, patient journey, and treatment landscape.

Customer Relationship Management

Build and maintain strong, trust-based relationships with key stakeholder including hospitals, government bodies, and healthcare providers.

Address stakeholders need promptly and ensure high levels of customer satisfaction through effective communication and tailored solutions.

Market Analysis & Competitive Intelligence

Conduct market research to identify emerging trends, competitive activities, and potential areas for expansion.

Provide actionable insights and recommendations to the leadership team based on market dynamics.

Cross-Functional Collaboration

Work closely with internal teams such as institutional team, Medical, Tender, and Marketing to align strategies and implement sales initiatives effectively.

Serve as a liaison between the sales force and other departments, ensuring cohesive communication and execution of business strategies.

Compliance & Professional Conduct

Adhere to the code of conduct, ensuring all activities are in line with company policies, ethical standards, and legal regulations.

Ensure adherence to all applicable SOPs, local laws, and regulatory requirements.

Qualifications & Experience

Educational Background:

Minimum Graduate/Post Graduate degree; an MBA will be considered an added advantage.

Experience:

At least 10-12 years of experience in the pharmaceutical/biotech or healthcare industry, preferably within the rare diseases or specialty segments. Experience in public markets is highly desirable.

Skills:

Proven track record in sales and business development in a fast-paced, dynamic market environment.

Strong interpersonal, negotiation, and communication skills.

Ability to work effectively in a matrix organization and serve as a role model for sales excellence.

Proficiency in CRM software and Microsoft Office Suite.

Additional Information

Headquarters: As mentioned above.

Travel: Extensive travel within the territory will be required.

Compensation: Commensurate with experience and industry standards.