Sales Executive

What's the role about?:

Field Sales Executive | BrewDog Grocery

Love sales? Passionate about great brands? Ready to launch something exciting?

Join Smollan's BrewDog Grocery team and help shape the next chapter for one of the UK's most recognised craft beer brands

Full Time, Permanent

Salary: £28,000/annum + up to 20% bonus (OTE £33,600) + Company Car

Working: Monday to Friday, 37.5 hours per week

Territory: West Midlands (postcodes include: B, CV, DY, ST, TF, WR, WS, WV)

Be part of something new.

Smollan are building a new national sales team launching in September, and we're looking for ambitious, relationship-focused Sales Executives to help grow BrewDog across major grocery retailers.

You'll have ownership of your own territory, working directly with supermarket stores to increase sales, improve visibility and make sure BrewDog stands out where it matters most - on the shelf and in shoppers' baskets.

No two days are the same. One day you'll be negotiating an additional display, the next launching a new product or helping a store maximise sales through better merchandising and promotions.

If you enjoy being out on the road, meeting people and seeing the results of your work, we'd love to hear from you.

What you'll be doing

Build great relationships with store managers and key decision makers

Grow BrewDog's visibility, availability and sales within major grocery retailers

Secure additional displays and promotional space

Merchandise stock and maintain excellent on-shelf availability

Introduce new products and promotional activity into stores

Share category and product insights with retailers

Gather competitor information and identify new sales opportunities

Manage your own territory, planning your schedule to deliver outstanding results

What's in it for you?

Quarterly incentives and recognition awards

Comprehensive induction, product training and ongoing coaching

Genuine career development across Smollan and the wider group

A supportive team that celebrates success together

21 days holiday plus bank holidays, with option to buy/sell holidays

Medicash Level 2

Enhanced maternity and enhance paternity leave

Enhanced pension and Life Assurance

Perkbox benefits platform and Tastecard discounts

We're looking for someone who...

Loves building relationships and influencing others

Enjoys working independently and managing their own territory

Has grocery, sales, retail, hospitality or customer-facing experience

Is commercially aware and enjoys achieving targets

Can spot opportunities and take action

Is organised, self-motivated, and thrives in a fast-paced environment

Please note

This role involves regular lifting and moving stock, promotional displays and point-of-sale materials

A full UK manual driving licence held for at least 12 months is essential

Ready to join the BrewDog team? This is your opportunity to join a brand-new team from day one, represent one of the UK's most exciting beer brands and build a rewarding career in field sales - apply today!

Early applications are strongly encouraged as we reserve the right to pause or close this vacancy prior to the listed closing date.

More about us:::

At REL Field Marketing, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.

Awards

We are an Award-Winning Workplace! We’re proud to be recognised as one of UK & Europe’s Best Workplaces™ every year since 2015, with additional accolades:

UK’s Best Workplaces™ for Women (since 2018)

UK’s Best Workplaces™ for Wellbeing (since 2022)

UK’s Best Workplaces™ for Development (since 2024)

UK’s Best Workplaces™ in Consulting & Professional Services (2023)

Happiest Workplace Award (WorkL, 2023)

We’re also the most awarded agency in our industry, with multiple FMBE awards (our industry awards) and more Agency of the Year titles than any competitor.

Sustainability

Looking for a company committed to a Sustainable Future? Our environmental achievements include...

Ecovadis – Silver Award

ISO 14001 & ISO 27001 Certifications

Cyber Essentials Accreditation

Partnership with Oblong Trees

Join us on our journey

REL Field Marketing is beginning an exciting new chapter in 2026 – uniting as one global Smollan brand. You’ll still find the same local experts you know and trust, delivering the same service excellence and relationships built on consistency, care, and collaboration. As part of Smollan, we’ll be unlocking even greater opportunities – giving our teams and our clients access to global insights, innovation, and technology to power growth and performance everywhere we operate.