Marketing Manager

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About the Portfolio Marketing Team

The Portfolio Marketing team supports AppDirect’s subsidiary Business Units by owning and executing integrated marketing aligned to each BU’s growth priorities. The team exists to build and scale a marketing engine that accelerates growth across subsidiary brands while preserving brand equity and aligning to AppDirect’s vision of simplifying how technology is bought, sold, and managed. Portfolio marketers operate as embedded, BU-focused generalists — accountable for turning strategy into execution across channels and driving measurable business impact. While the team collaborates with Corporate Marketing discipline experts when appropriate, Portfolio Marketing is a distinct function with day-to-day ownership of BU marketing planning, prioritization, and delivery. Our role is to ensure each subsidiary has focused, accountable marketing support aligned to Sales and Product, while selectively leveraging corporate capabilities to scale impact.

About You

As a Marketing Manager, you will serve as the primary marketing referent for an assigned subsidiary Business Unit — Firstbase. You will translate BU strategy into integrated marketing plans and drive execution that delivers measurable business results.

(*) It's not a leadership position, it's an individual contributor.

What you’ll do and how you’ll have an impact

Develop and execute integrated annual and quarterly marketing plans

Own campaign strategy across digital, events, content, and enablement

Lead product launches and go-to-market initiatives

Establish campaign KPIs and measure performance against pipeline and revenue goals

Translate business priorities into marketing programs with clear ROI expectations

Manage and prioritize multiple initiatives simultaneously

Oversee external contractors or agency partners when applicable

Identify cross-sell and shared GTM opportunities across the portfolio

Present marketing results and insights to BU stakeholders

Continuously refine programs based on performance data and Voice of Customer insights

What we’re looking for

5–7 years of B2B marketing experience, preferably in SaaS, technology, telecom, or services

Experience owning marketing strategy for a product line, BU, or revenue segment

Strong understanding of direct and/or channel go-to-market models

Demonstrated ability to drive measurable pipeline impact

Strong stakeholder management and prioritization skills

Ability to balance autonomy with cross-functional collaboration

Comfort presenting performance insights and recommendations

Ownership mindset with strong business acumen

Experience leveraging AI tools to enhance productivity and streamline day-to-day workflows

Advanced understanding of marketing KPIs, funnel metrics, and pipeline reporting

Experience designing and executing A/B tests and performance experiments

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice:

#LI-DGM