Director Sales, BA Food

The ideal candidate will have full accountability for leading the Electrolux Professional organization and delivering a growth strategy in the SEA & Oceania market.

This highly recognized position is responsible for project and replacement annual sales goals.

At Electrolux Professional, our goal is to make each individual feel valued for their contributions to the company’s mission. We are looking for intelligent people who want to do remarkable things. We strive to create an environment where people can succeed and enjoy coming to work every day.

Drive changes to the commercial B2B model and bring new revenue streams.

Deliver sustainable profit as well as market share growth in the SEA & Oceania market.

Direct a team of professionals with efforts resulting in the development and implementation of designated sales initiatives and business plans.

Responsible for developing and nurturing multiple key client relationships with customers complemented with superior customer service.

Responsible for delivering world class products and services through profitable renewal, conversion and new sale development.

Maintain and develop a network of strategic partners to ensure optimal market penetration.

It may also monitor the performance of a cross functional team of consultants, individual contributors and sales people internally and externally connected to Electrolux Professional.

Maintain a high level of customer involvement and is responsible for establishing Electrolux Professional as the global leader in this segment.

Define and lead new segment strategies and prioritize commercial and marketing activities accordingly.

Act as point of contact for the Singapore legal entity representing all Electrolux Professional Business.

responsible for the local P&L and integrated EBIT

Leadership

You will lead by fostering an agile mindset and smart ways of working, bringing our guiding principles to life with a focus on continued market impact increase. You will collaborate closely with the other Region Heads and emphasize cross-functional collaboration, create new and leverage existing networks across the entire enterprise to drive collaborative success. You are also responsible for building and providing effective line-leadership for your team. You are an inspirational leader who can create a compelling vision where diverse disciplines can align. You are also responsible for building a high performing, engaged team.

You act as a guardian for high standards of compliance, ethics, and safety; putting customers at the center of all actions by consistent business behavior that complies with applicable laws, industry codes and Electrolux Professional’s Code of Conduct.

Master’s degree, MBA or other relevant fields, strongly preferred

10 years’ or more experience in management in an international business setting

Significant experience in sales and marketing fields strongly preferred

Language requirements are fluent written and spoken English. Working knowledge of Chinese and/or Thai is a plus

Exceptionally well organized and driven by success

Ability to thrive in high-pressure situations

Outstanding negotiating skills

Analytical thinker with superior problem-solving skills

Solid history of data-driven strategic development

Decisive and committed

A natural leader who inspires and motivates those around them

Desired Attributes

Mission driven mentality, highly motivated, with a drive to execute on tasks

Self-starter that enjoys working remotely

Digital mindset

Responsible for own scheduling and territory management

Driven to exceed results in fast-growing market

Proven skills and experience with longer sales cycles to Government and following rigid procurement processes

Proven skills and experience in B2B selling processes

Experience from professional laundry, food and/or beverage is preferable.

Electrolux Professional Group - meeting needs beyond tomorrow

Electrolux Professional Group is the sustainability leader in our industry and one of the leading global providers of food service, beverage, and laundry solutions for professional users. Our innovative products and worldwide service network make our customers’ work-life easier, more profitable – and truly sustainable every day. Our solutions and products are sold in over 110 countries. In 2025, the Electrolux Professional Group had global sales of SEK 12.2bn and approximately 4,300 employees. Electrolux Professional’s B-shares are listed at Nasdaq Stockholm. For more information, visit https://www.electroluxprofessionalgroup.com