Senior Analyst - Marketing Mix Modeling

About the Role

We are seeking an experienced Marketing Mix Modeling (MMM) Analyst/Senior Analyst with a strong background in pharmaceutical and life sciences analytics. The ideal candidate will have hands-on experience in developing, interpreting, and delivering Marketing Mix Models for pharmaceutical clients and be comfortable working in a consulting environment.

Key Responsibilities:

Develop and execute Marketing Mix Models (MMM) for pharmaceutical/lifesciences brands in US.

Prepare and integrate sales, promotional, media, and market datasets for modeling.

Perform data transformations such as adstock, saturation, lag creation, normalization, and feature engineering.

Build, validate, and interpret regression-based MMM models.

Analyze marketing channel effectiveness, ROI, incremental sales, and promotional response.

Generate actionable recommendations for budget allocation and channel optimization.

Develop client-ready presentations and communicate insights to stakeholders.

Collaborate with consulting, data engineering, and commercial strategy teams throughout project delivery.

Required Qualifications

2–3 years of hands-on experience in Marketing Mix Modeling (MMM).

Mandatory experience in pharmaceutical and life sciences analytics, with exposure to commercial analytics and Marketing Mix Modeling engagements.

Strong understanding of:

Marketing Mix Modeling methodology

Regression modeling

Adstock and saturation techniques

ROI and contribution analysis

Model diagnostics and validation

Budget optimization, pathway modelling and synergy analysis

Experience working with HCP promotion, DTC media, digital marketing, and omnichannel promotional data.

Excellent analytical and problem-solving skills.

Technical Skills

Proficiency in Python.

Strong SQL skills.

Advanced Excel and PowerPoint.

Experience with statistical techniques including:

Linear Regression

Ridge/Lasso Regression

Bayesian Regression

Multicollinearity assessment

Time-series data preparation

Model validation

Preferred Candidate Profile

Experience delivering Marketing Mix Modelling projects for pharmaceutical clients.

Ability to independently execute end-to-end MMM engagements.

Strong communication, presentation, and stakeholder management skills.

Comfortable working in a fast-paced consulting environment.

Location: Pune, India

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