Senior Manager, Consumer Insights

About Lume and Mando

Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.

Lume and Mando are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

About the Team

The Centralized Insights & Analytics team at Mammoth Brands works cross-functionally to understand our performance within the context of all that we do – our retail & digital tactics, the marketing investments we make, and how we ultimately serve our customers. The team is focused on providing objective reporting & guidance for the Harry’s, Flamingo, Lume, and Mando brands.

About the Role

We are seeking a creative and curious insights expert to lead consumer learning for the Lume & Mando brands and help keep us on the leading edge of the Women’s and Men’s odor control categories. As a Senior Manager of Insights, you will represent the voice of our consumers and be the expert on category consumers and the competitive market to inform decisions that unlock brand growth opportunities. This role will be based at our headquarters in New York. You will report into the Sr. Director of Insights.

What you will accomplish:

Be the expert in understanding our core consumer segments (attitudes, behaviors, values) and emerging trends likely to influence their future habits

Influence our brand strategy and build a learning roadmap to uncover deep insights, consumer pain points and unmet needs that unlock meaningful innovation and strengthen brand equities to reinforce our competitive advantage

Partner with our brand marketing, innovation, and retail/DTC teams to identify and optimize initiatives, products, and communications that delight key segments throughout their omni-channel journey

Translate business questions into clear research objectives and scope projects to deliver actionable learning with positive business impact. Execute and manage multiple primary market research projects simultaneously and deliver high impact results on agreed to timelines

Effectively synthesize and communicate insights from all work to the brand teams, cross-functional partners, and senior management by distilling results to essential learning and recommendations that enable rapid decisions

Enhance insights processes and approaches to continuously strengthen the breadth and quality of our insights about our consumers and categories

This should describe you:

Bachelor’s degree required, Master’s Degree/MBA is preferred.

7+ years of progressive experience in consumer insights, with a track record of executing high impact research studies of varying complexity

Prior experience in FMCG, beauty, personal care or lifestyle brands is preferred

Insights thought leader – You are the go to when it comes to knowing exactly how to get deep and actionable learning about the consumer, and constantly evaluate approaches that could yield stronger learning

Curious, nearly to a fault – Your insatiable desire to get beyond surface level learning and uncover true insight is fueled by asking 2nd, 3rd and 4th order questions

Crafty and creative – you look for creative solutions and aren’t afraid to get scrappy when appropriate. You are focused on delivering against learning objectives and timelines and build research approaches to suit.

Self-Sufficient - You are comfortable using DIY quantitative and qualitative research tools with strong experience in category, brand, advertising, innovation, and shopper insights

Skilled data storyteller – You are comfortable weaving together disparate sources of information into a holistic story with strong recommendations based on market trends and consumer facts

Unwaveringly objective – You represent the voice of the consumer in all situations, especially when learning is counter to initial hypotheses or expected outcomes

You take great pride in your work, but don’t take yourself too seriously

Benefits and perks

Medical, dental, and vision coverage

401k match

Equity in Mammoth Brands

Flexible time off and working hours

L&D stipend

4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years

20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood

Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop

Free products from all of our brands

The Mammoth Brands working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $147,500-$160,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

If visa sponsorship is required for work authorization, please note that Mammoth Brands in collaboration with immigration counsel will manage and submit all necessary legal filings on behalf of the candidate.