Brand Enablement Manager

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Role Overview

We are looking for a strategic, process-driven Senior Brand Enablement Manager to join our in-house creative team, the Studio.

In this role you will manage all resources that colleagues and external parties need to find and create on-brand assets. On the one hand, you own and maintain brand guidelines, design guidelines, and copy guidelines. On the other hand, you manage our collection of digital assets.

With that, your mission is to enable any team, agency, or AI agent to produce on-brand content in an efficient way. You turn our brand, creative guidelines, and digital assets into a living, breathing ecosystem, through scaling workflows, managing resources, and keeping all relevant parties up to date.

This role demands a high level of ownership, exceptional communication, organizational skills, and a forward-thinking approach to leveraging technology to scale operational efficiency. You’ll report to the Head of Content & Design and closely work with the Head of Global Brand via a crucial dotted line relationship. In your day to day, you’ll collaborate with the Global Marketing Department, and partner with Regional & Local marketing teams.

Key Responsibilities

Brand Governance

Ownership of all brand guidelines, rules & standards for Adyen’s creative output

Enablement of guidelines through education, templatizing, and tooling

Continuous curation of guidelines, adapting to local needs, media trends, and developing technology

First point of contact for inquiries regarding brand guidelines

Digital Asset Management

Categorization and curation of all available creative assets

Revision of uploaded assets

Answering DAM tooling related request from colleagues

DAM user management for internal and external parties

Creative Infrastructure

Revision of our creative tech stack in order to scale your solutions

Governance of our single sources of truth (guidelines & assets) from a tech enablement perspective; you make sure colleague’s agents and tools draw from right brand and creative sources

Experience & Background

You bring 5+ years of experience in Creative Operations, Brand Operations, or Design Operations, ideally within an international B2B or corporate environment

Systemic Thinker: You don't just distribute guidelines; you build the infrastructure that makes following them the path of least resistance

Tech & AI Savvy: Strong familiarity with modern creative tools, digital asset management tools, and a keen interest/experience in operationalizing AI tools

Matrix Navigation: Proven success working in a hybrid reporting structure, comfortably balancing execution metrics (Studio) with strategic alignment (Global Brand)

Skills & Core Competencies

You have a strong (internal) customer focus and know how to strike a balance between upholding standards (quality) and meeting customer needs (speed)

You’re familiar with creative processes and a have a knack for operational efficiency

You’re a change agent with a proven track record of rolling out new tools, DAM systems, or workflow processes across regional teams without friction

You’re data driven and whether it’s about tracking asset utilization, determining what guidelines need revision, or justifying an investment, you use figures for guidance

You’re an educator at heart and you know how to influence, persuade and sell your solutions internally

You’re adaptable, resilient, and know how to solve challenges in ambiguous situations and complex environments

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.