Director, Brand Marketing

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.

Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.

The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.

What we do:

Our Brand Marketing Department drives the strategy, planning, and execution of marketing initiatives to boost The Trade Desk platform’s awareness, consideration, and usage. We lead holistic marketing programs in collaboration with a regional team of events, product marketing, creative, editorial, and digital teams. We manage industry sponsorships, align with Product Marketing and Sales Strategy, and coordinate sales events and conferences. By tracking KPIs and evaluating metrics, we continuously optimize our efforts. We develop regional expertise, maintain industry relationships, and analyze marketing initiatives’ impact on lead funnel metrics. Meetings with sales leadership help us present insights and identify effective programs. We support global brand initiatives and foster a culture of learning and innovation within our team.

What you’ll do:

We’re looking for a marketing leader, who isn’t afraid to roll up their sleeves when necessary. A results driven, storyteller who gets excited about simplifying data, building relationships and increasing brand awareness across the industry. Reporting to the Senior Director of Brand Marketing, this role will be responsible for overseeing all marketing efforts to support our ANZ Business team:

Develop and execute comprehensive go-to-market strategies for Australia and New Zealand

Be a true business partner to the sales leadership team as a trusted subject matter expert in region, working closely to create and execute the marketing strategy and innovative brand building initiatives

Collaborate with the broader marketing team (PR, Events, Digital, Product Marketing, Creative) to support the execution of 360-degree programs

Develop the content strategy and narratives for thought leadership reports, playbooks and events.

Establish marketing KPIs, understand the impact of our marketing initiatives on lead funnel including inquiries, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) to inform insights into the programs/channels that are driving conversions.

Present an informed POV to cross functional team and senior business leaders to ground our marketing initiatives in a broader business context

Balance long-term strategic thinking with short-term executional excellence

Manage industry sponsorships, client education days, roadshows, workshops from content development, supporting executives through to success reporting.

Foster a team culture of constant learning and improvement, bringing and supporting new ideas.

Who you are:

15+ years above of relevant marketing experience and prior people management experience

Understanding of Digital Marketing, demand generation, analytics, event production and PR/Communications a must

Understanding of the programmatic advertising industry and adtech ecosystem is a strong bonus.

Proven experience working with and presenting to sales teams

Has concepted, developed and executed various campaigns utilizing all aspects of marketing channels including: Thought Leadership, Campaigns, Events, editorial and social content

Compelling storyteller obsessed with performance motivated to simplify complexity

High EQ with the ability to build relationships across large teams and thrive in fast-paced environment.

Detail-oriented, take-ownership attitude, self-organizing and highly skilled in time management to facilitate involvement in multiple projects

Comfortable with white space - ability to break down complex problems into actionable work plans with test and learn agenda

Proficient in Salesforce, Marketo, Asana Bizible, or similar tool

Based in Sydney, with ability and willingness to travel occasionally

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