Customer Data Management Analyst

This is a permanent role in the LNP APAC DART team. The primary role of the Customer Data Management Analyst II is to provide data support to several departments through data input, management, reports, and contact list development.

The candidate must be thorough, detail-oriented, and understand customer data in terms of its accuracy, quality and the impact this has on our clients within marketing, sales and finance.

Accountabilities:

Sales and Marketing Support:

Assess data requirements to develop and manage accurate lists for Marketing campaigns and Sales

Extract and manipulate customer data from CRM and other business systems for marketing campaigns and initiatives

Provide data management support during the lifecycle of marketing campaigns

a. Data Refresh

b. Unsubscribe

c. Input of new data

d. Privacy Checks

Lead input, report, and management

Design reports and queries for various product and customer data requirements

Marketing deployment through segment creation for email marketing

Data management:

Data maintenance by ensuring accurate customer information within Salesforce and GCRM:

a. Input of new customer data

b. Modify and validate existing customer data

c. Regular data clean up to uphold data integrity

d. Import and export of data

e. Manage and mitigate data duplication

Develop, where applicable, data and report process enhancements

Team and stakeholder engagement:

Coordinate with internal departments to resolve data validation and modification

Monitor adherence to contacts policies and manage customer contact information

Develop an understanding of Privacy Compliance and ensure laws are upheld

Qualifications:

Bachelor's Degree holder

2-3 years experience in CRM management, proficiency in Salesforce and GCRM is an advantage

Experience in SQL, reporting, data analysis, and dashboards

Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.

Technical Requirements:

Strong MS Excel skills

Experience in CRM database navigation (GCRM, Salesforce, or any similar tools)

Knowledge in data structure, management, and clean-up

Experience in reporting and dashboarding tools (Tableau, PowerBI, etc)

Soft/Analytical:

Detail oriented

Strong sense of ownership relating to tasks and responsibilities

Strong organizational skills with the ability to manage multiple priorities

Exceptional interpersonal skills, engaging others, building relationships

Excellent communication skills both digitally and verbally

Ability to work independently as well as in a team

Follower of best practice and governance and adherence of self to all relevant policies and procedures.

Excellent English with knowledge of language(s) preferred but not required.

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