(Senior) SEO Manager (Operations) (m/f/d)

Years of experience: 2-5

Your daily business

The Account Strategist makes a promise to the client. You are the reason that promise holds.

You are the technical and analytical backbone of our entire organic growth system, not someone who just executes briefs. The Strategist sets the direction; you own the substance behind it and make sure the strategy actually works in practice, not just on a slide.

You decide where to go after search, what content architecture to build, how the site needs to be structured, and whether the demand capture setup is fit for pipeline.

Every strategic claim we make to a client is only credible because you ran the analysis to back it up. So your job is to be right, and to make everyone's strategy stronger because of it.

Imagine this

Your first month at YOYABA gives you an unfiltered view into how organic growth actually works. You see which opportunities are winnable, where a client's architecture is quietly killing their growth, and how search and LLM discoverability connect to pipeline.

No boring first week of PDFs and laptop setup. Your team drops you straight into real accounts. You run the analysis, challenge a strategic assumption with data, and watch the direction shift because you were right.

The learning curve is steep.

And you realize this is neither a pure technical SEO role nor a research role. You own the substance the whole strategy stands on.

If that resonates with you, keep reading.

What you do

You own the search intelligence, content architecture, demand capture setup, and the analytical judgment everything else is built on. You think in search mechanics and discoverability signals and translate them into language the Strategist can take straight into a client conversation.

You:

Run keyword and opportunity analysis to identify where demand exists and whether it's winnable

Own LLMO / GEO / AI discoverability analysis: how clients show up across LLMs, not just Google

Map the competitive search space and prioritize markets and verticals based on real search behavior

Decide which content types serve demand capture vs. demand creation, with sharp focus on BOFU and comparison content as the highest-converting organic assets

Build content cluster and pillar architecture, internal linking, and site structure recommendations

Provide technical SEO guidance: crawlability, indexation, page experience, schema

Produce the research that feeds content briefs and QA them so the output actually targets what it should

Report on search and discoverability performance, tied back to pipeline wherever possible

You make independent analytical judgments about where the opportunity is. When the data contradicts the strategic direction, you challenge it.

You spot when a client's site structure, content architecture, or discoverability setup is the real bottleneck, before it becomes one.

In a nutshell: you are a (Senior) SEO Manager for growth.

Requirements

You understand search and content architecture deeply, and you know what good actually looks like. You can take a messy technical reality and turn it into a clear, defensible call.

You bring:

Solid senior-level experience in technical SEO, organic growth, or search strategy, ideally in an agency, SaaS, or B2B environment

Strong analytical judgment: you decide where the opportunity is, not just where the brief points

Command of content architecture: clusters, pillars, internal linking, BOFU and comparison strategy

A working grasp of LLMO / GEO / AI discoverability, not just classic Google SEO

The ability to translate technical findings into strategic language the Strategist can use

The confidence to challenge direction when the data says so

High AI literacy, applied actively in research, analysis, and workflow

Excellent German and strong English writing skills

An ownership mindset that takes the full demand capture picture end to end

You are ambitious and curious. Confident without being loud.

And you want to grow, strategically and personally.

How success looks

Your analysis is accurate enough that the Strategist can rely on it completely

Your architectural decisions hold up under real client growth, not just in theory

Organic growth actually works, because the substance underneath it is sound

You bring proactive recommendations instead of waiting for assignments

More junior Ops talent levels up because you quality-control and coach their output

We learn from you

Warum wir?

A team of A-players and founders striving for growth

A culture built on ownership, clarity and high performance

A unique coaching program for professional and personal development

Access to Humanoo: fitness challenges and 1:1 mental health sessions

Subsidized gym or Urban Sports membership

Workations possible and loved by our YOYABEEs

Up to 60% subsidy for your company pension plan