Senior Brand Manager BNL (M/F/X)

About this Position

As Senior Brand Manager for Authentic Beauty Concept & STMNT in Benelux, you are the driving force behind the strategic development and execution of two of our most premium and fast-growing professional brands. You own the full brand agenda across Belgium, the Netherlands, and Luxembourg, translating global strategies into impactful local activation and sustainable business growth. You combine strategic brand leadership, commercial acumen, and creative excellence to strengthen brand equity, accelerate salon success, and deliver profitable growth.

What you´ll do

Brand strategy & execution:

Define and lead the Benelux brand strategy for Authentic Beauty Concept and STMNT, in line with global frameworks

Translate strategy into best-in-class go-to-market plans, including launches, campaigns, and 360° activations

Develop impactful trade marketing plans, including promotions, education concepts, and brand experiences

Ensure consistent and premium brand positioning across all touchpoints (salon, digital, PR, events)

Business ownership & performance management

Hold full responsibility for turnover, profitability, and market share growth of your brands

Manage and optimize marketing budgets, ensuring strong ROI and efficient resource allocation

Lead forecasting and demand planning for innovations and core portfolio

Continuously track performance and translate insights into actionable growth initiatives

Leadership & team development

Lead, coach, and develop a team of marketers, fostering growth and performance excellence

Create a high-performing, collaborative culture with strong ownership and accountability

Guide cross-functional teams across projects and initiatives

Commercial partnership

Act as a strategic partner to Sales, working closely with Field Sales Managers and Key Account Managers

Co-create initiatives to drive salon success and client engagement

Lead cross-functional planning and monthly business reviews

Consumer & digital excellence

Drive digital-first brand growth, leveraging social media, influencers, and content strategies

Ensure strong PR, advocacy, and community building aligned with brand DNA

Stay ahead of trends in premium/lifestyle brands, sustainability, and professional beauty

What makes you a good fit

Master’s degree in Marketing, Business, or Economics

5–8+ years of experience in brand management, preferably in premium or lifestyle brands and/or professional beauty

Proven track record in brand building and commercial delivery (P&L ownership is a strong plus)

Demonstrated leadership experience, with the ability to inspire and develop teams

Strong entrepreneurial mindset with a hands-on, can-do attitude

Ability to translate data and insights into clear strategies and actions

Excellent stakeholder management and influencing skills across multiple levels

Strong presentation and communication skills

Digitally savvy with deep understanding of social media, content, and omnichannel marketing

Fluent in Dutch, French, and English

Some perks of joining Henkel

Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year

Diverse national and international growth opportunities

Global wellbeing standards with health and preventive care programs

Gender-neutral parental leave for a minimum of 8 weeks

Employee Share Plan with voluntary investment and Henkel matching shares

Pension Fund

Disability Insurance

Health Insurance

Canteen

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.