Senior Associate, Data Operations

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About Wavemaker: A Leading WPP Media Brand

Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary & Impact

We are looking for a Business Intelligence and Data Visualization Senior Associate who will build develop and maintain the reporting infrastructure, the business intelligence, and the data visualization to deliver campaign reporting insights as well as competitive insights. In this role, he/she will be responsible to retrieve, compile, cleanse and transform data to create the intelligence layer leading to analysis and optimize media investments.

Collect data requirements from client teams to understand the measurement framework, the most critical metrics to implement for database build and business logic for data stitching.

Manage monthly data provisioning.

Define the taxonomy for the activation team to implement to ease data retrieval.

Manage the retrieving, compiling, and formatting of large volumes of data (ETL).

Manage data cleaning.

Assist in the set-up of the clients’ environment (Cloud infrastructure and data lakes …)

Assist in the build and development of custom databases on the reporting platform.

Assist in the strategy and development of the data visualization layer of the business intelligence platforms (Tableau) for insight generation for use in campaign monitoring and optimization.

Help the development of automated QA processes to ensure data accuracy and timeliness.

Communicate technical terms to non-technical people and help them understand why change might be required to achieve a specific goal or to complete a project.

Skills and Experience

Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.

1 – 3 years of work experience in data management, data visualization and data analytics preferably in a marketing and/or media agency.

Experience in database structure work and in building dashboards with Tableau and/or Power BI, Google Data Studio, Datorama, Domo is required; knowledge of visual techniques for data analysis and presentation is a plus.

Experience with Alteryx for business logic design required as well as ability to operate in Cloud environment (Azure. GCP, AWS, IBM data cloud pack).

Experience working with SQL or Python.

Experience with digital data from ad serving platforms (e.g. Google Campaign Manager, Other adservers), campaign planning tools (e.g. Prisma, Lumina, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin, …) and others is strongly preferred.

Strong speaking and written professional communication skills.

Strong analytical, critical thinking, and problem-solving skills.

The ability to thrive in a fast-paced and deadline-driven environment.

Strategic Thinker & Doer.

Curious and excited to learn.

High sense of accountability and ownership.

Collaborative with a partnership mindset.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$45,000 - $90,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.