Senior Associate, Activation Digital Planning

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

The Senior Associate, Activation Digital Planning is responsible for the daily end-to-end management of standard digital media plans, ensuring they meet specific client objectives within the allocated budget. Working with daily autonomy, this role oversees the implementation, buying, and ongoing optimization of digital campaigns. The Senior Associate analyzes performance data, recommends tactical adjustments to maximize results, and supports the onboarding of junior team members.

Skills and Experience

Deliver and execute effective digital media plans based on defined budgets and client objectives.

Manage the day-to-day implementation and optimization of digital campaign activities (planning & buying).

Deliver competitive reports and autonomously analyze campaign results to identify trends.

Analyze campaigns and recommend tactical changes to maximize campaign performance, escalating complex issues to the Manager.

Aware of the commercial offers and dynamics of online channels in the performance and branding market.

Proficient usage of different tools (mainly Adserver and Analytics) to evaluate the plan’s results.

Ability to manage different digital campaign typologies (awareness, performance, data-driven, and retargeting).

Collaborates with agency cross-functional teams and client's suppliers, including creative agencies.

University degree preferably in Economics, Advertising or Marketing and Communication.

3+ years’ experience in digital media planning.

Proactivity, strong problem-solving, and collaborating skills.

Fluent English.

Accuracy, precision, attention to details and ability to meet deadlines.

Proficient use of technology (including AI) to enhance client outcomes.

Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Our main benefits:

Corporate Benefits & Discounts Platform

Employee Wellbeing & Support Programs

Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account

Dedicated e-learning platform for all employees (at least 2000+ courses)

Ticket Restaurant for every working day

Non-Occupational Accident Insurance

Company-paid Life Insurance

Tax Assistance Services Support (tax return)   #LI-Promoted

CCNL Aziende del Terziario distribuzione e Servizi (English)

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

The employment contract will be governed by CCNL Aziende del Terziario distribuzione e Servizi.

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€25.000 - €42.000 EUR

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