Group Head Content Planning

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Lead content strategy development across brands and campaigns, ensuring content plans are aligned with business goals, audience behavior, and platform performance. This role oversees integrated content planning across social, video, KOL, and digital channels while managing collaboration between media, creative, social, and performance teams.

The Group Head is also responsible for leading the Content Planning team, managing senior client relationships, and driving content effectiveness through data and insights.

Key Responsibilities

Content Strategy

Lead integrated content strategies across campaigns and always-on activity

Define content roles by platform and audience objective

Translate media and business objectives into clear content direction

Ensure content plans support brand, performance, and campaign goals

Identify opportunities based on audience behavior, trends, and platform updates

Content Planning & Development

Oversee development of content briefs, messaging, and campaign narratives

Ensure consistency of messaging across channels while adapting content formats per platform

Work closely with creative, social, and production teams during execution

Review content outputs to ensure alignment with strategy and timelines

Support development of platform-first and creator-led content approaches

Performance & Optimization

Monitor content performance across engagement, views, CTR, watch time, and conversions

Analyze performance data to identify content improvements and optimization opportunities

Recommend content adjustments based on results and audience response

Apply insights from platform trends, social listening, and competitor activity into planning

KOL & Social Integration

Lead KOL and creator content planning across campaigns

Ensure influencer content aligns with campaign objectives and brand messaging

Coordinate integration between paid media, organic social, and creator content

Work with influencer/KOL teams to support amplification plans and content rollout

Team & Cross-Functional Collaboration

Lead and manage Content Planning team members across projects

Work closely with media, strategy, creative, social, and performance teams

Ensure plans are realistic based on timelines, budgets, and platform requirements

Support pitches, campaign planning, and internal strategic discussions

Client Management

Lead content strategy presentations and discussions with clients

Explain strategic recommendations clearly using data and rationale

Support regular performance reviews and optimization recommendations

Build strong working relationships with key client stakeholders

Key Capabilities & Skills

Strong understanding of content strategy, social platforms, and digital ecosystems

Experience developing integrated campaigns across social, video, and creator content

Strong analytical skills and ability to interpret content performance data

Clear communication and presentation skills

Strong stakeholder and team management capabilities

Able to manage multiple brands and projects simultaneously

Strong PowerPoint/Google Slides and Excel/Google Sheets skills

Basic Requirements

7–10+ years of experience in content strategy, social media, digital marketing, or related fields

Experience managing integrated campaigns and leading teams

Experience working with KOLs, creators, and digital-first campaigns

Strong understanding of platform formats and content performance metrics

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