Executive, Performance (Commerce)

About WPP Media

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WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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Role Summary and Impact

The Executive, Performance (Commerce) is responsible for executing and supporting performance marketing activities across the client’s commerce ecosystem, including marketplace platforms, owned Eshop (web and app), and store traffic campaigns.

Marketplace Performance

Support the execution and optimization of media campaigns across marketplace platforms, including sponsored solutions, search, and in-platform traffic drivers

Translate category priorities, key product focus (hero SKUs), and campaign initiatives into structured campaign setups

Monitor campaign performance and recommend optimizations to improve return on ad spend (ROAS), visibility, and revenue contribution

Contribute to performance analysis and reporting to support continuous improvement in marketplace effectiveness

Eshop Performance (Web & App)

Execute and optimize paid media campaigns to drive qualified traffic to the client’s Eshop platforms

Monitor and assess performance across the conversion funnel, identifying opportunities to improve engagement and conversion rates

Support campaign planning through budget allocation inputs, audience targeting logic, and performance estimation

Collaborate with CRM, analytics, and product teams to ensure alignment on landing pages, tracking, and user experience

Store Traffic & Local Activation

Execute geo-targeted media campaigns designed to drive traffic to physical store locations

Support campaigns for store launches, retail promotions, and localized activations

Coordinate with internal stakeholders (retail, operations, and marketing teams) to ensure campaign readiness and alignment with store priorities

Monitor and evaluate local campaign performance, providing insights by location and campaign type

Across all areas, the role is expected to:

Conduct regular campaign monitoring, optimization, and quality checks

Manage budget pacing and ensure delivery accuracy

Identify and resolve issues related to tracking, targeting, and conversion performance in a timely manner

Prepare structured weekly and monthly reports, highlighting key performance trends, issues, and recommended actions

Skills and Experience

Bachelor’s degree in Marketing, Business, Digital Media, E-commerce, or a related field

1+ years of relevant experience in performance marketing, ecommerce media, marketplace operations, or digital campaign execution

Core capabilities:

Proven hands-on experience in campaign setup, execution, optimization, and reporting across digital media platforms

Solid understanding of key performance marketing metrics, including ROAS, CAC, CR, and traffic quality

Good knowledge of conversion funnel dynamics across web, app, and/or marketplace environments

Strong analytical skills with the ability to translate data into actionable insights

Proficiency in Excel or Google Sheets, along with familiarity with reporting dashboards and media platforms

Channel experience:

Candidates with experience in any of the following channels are preferred:

Marketplace platforms (e.g., Shopee, Lazada, Tiki)

Performance marketing channels for web and app (e.g., Google Ads, Meta Ads)

Geo-targeted or store traffic campaigns

Ways of working:

Detail-oriented with a strong focus on execution quality and accuracy

Proactive in identifying issues and driving continuous optimization

Able to manage multiple tasks and priorities in a fast-paced, target-driven environment

Strong coordination and stakeholder management skills across internal teams and external partners

Clear and structured communication, with the ability to present performance insights effectively

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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