Associate Vice President, Influencer Marketing

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Job Description – Influencer Marketing Client Servicing

Essential Duties and Responsibilities:

Client Strategy & Management

Act as the primary point of contact for assigned clients, managing day-to-day communication and expectations.

Understand client business objectives and translate them into influencer led marketing strategies.

Develop campaign roadmaps aligned to brand goals, target audiences, and platform trends.

Influencer Campaign Planning & Execution

Identify and evaluate relevant creators (regional, national, micro, macro, celebrity) based on brand needs.

Oversee briefing, content approvals, and campaign rollouts across social platforms (Instagram, YouTube, X, etc.).

Market Research & Trendspotting

Stay updated with evolving creator economy trends, audience behaviors, and competitor campaigns.

Share insights with clients on category benchmarks and creative innovations in influencer marketing.

Performance Measurement & Reporting

Define measurement frameworks (reach, engagement, brand lift, conversions) for each campaign.

Track performance in real-time, analyze results, and prepare actionable reports with learnings.

Recommend optimizations for future campaigns to maximize ROI.

Cross-team Collaboration

Work with internal creative, media, and strategy teams to integrate influencer content with broader brand campaigns.

Support new business pitches by building influencer strategies, case studies, and mock campaign frameworks.

Client Growth & Retention

Identify opportunities to upsell or cross-sell influencer led solutions to existing clients.

Build long-term trust with clients by positioning the agency as a strategic influencer partner.

Qualifications & Skills:

Bachelor’s degree in marketing/communications/business

4–7 years of experience in influencer marketing, branded content, or digital marketing (agency-side preferred).

Strong understanding of influencer ecosystem across platforms (Instagram, YouTube, Snapchat, X, Sharechat, Moj, etc.).

Demonstrated success in managing influencer campaigns from strategy to execution.

Excellent communication, negotiation, and presentation skills.

Strong analytical mindset with ability to track, interpret, and present campaign performance data.

Passion for digital culture, creators, and social-first storytelling.

Ability to handle multiple accounts/projects simultaneously and work in a fast-paced environment.

Willingness to travel for client meetings, influencer shoots, and industry events when required.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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