Associate Director, Client Services

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Overview

We are looking for a sharp, digitally native Director to lead a high-priority, dedicated client mandate at Mindshare. The account sits in the BFSI category, specifically within the stock broking and investment space, one of India's most competitive and fast-evolving digital advertising categories. The ideal candidate brings deep BFSI category knowledge, strong hands-on digital branding expertise, and the ability to drive full-funnel media thinking while managing senior client relationships with confidence and precision.

Role at a Glance

Reporting To

Client Lead, Mindshare

Category Focus

BFSI (Stock Broking / Investment / Fintech)

Location

Mumbai

Experience Required

6-10 years (Media Agency preferred)

Role Type

Full-Time | Dedicated Single-Client Mandate

What Success Looks Like

In 3 Months

Thorough understanding of the client's business: KPIs, user acquisition goals, category dynamics, and competitive context

Proficient in account processes, internal tools, and Mindshare x Xaxis workflows

Delivering high-quality, responsive output on day-to-day client requests with minimal escalation

In 6 Months

Deep knowledge of the BFSI digital media landscape, including competitive spend patterns across key category players

Established relationships with key digital media owners and platforms relevant to financial services

Embedded into specialist teams (Xaxis, Strategy, Business Science) with a clear collaborative rhythm

Recognized by the client as the senior daily contact, making proactive contributions to planning sessions

In 12 Months

Consulting with the client on business outcomes, not just media delivery

Leading all planning responses end-to-end: from insight to strategy to execution

Driving incremental revenue opportunities and supporting scope and fee conversations

Providing structured feedback and development guidance to junior team members

Day-to-Day Responsibilities

Own and manage the account as the primary Mindshare point of contact for the client

Lead digital media strategy and planning across branding and performance mandates

Build and review media plans across OLV, CTV, Programmatic, Social, SEM, and Hyperlocal channels

Benchmark costs across partners and ensure plans are competitively priced and well-justified

Manage the Xaxis relationship for programmatic planning and execution, maintaining SLAs and quality standards

Track competitive media activity in the category and bring intelligence into client conversations

Attend and lead client meetings, internal reviews, and partner discussions

Translate client briefs into structured, insight-led media solutions

Coordinate with specialist teams (Strategy, Business Science, Content) for integrated deliverables

Support award entries, case study development, and thought leadership as needed

Must-Have Requirements

Experience

6-10 years of media agency experience, with a significant portion in digital media

Mandatory: demonstrated experience working on BFSI brands (banking, insurance, broking, fintech, or investment platforms)

Hands-on experience with digital branding campaigns across large-scale, multi-city mandates

Prior experience managing clients independently at a senior or leadership level

Digital Expertise

Proven full-funnel media experience: from awareness and consideration (OLV, CTV, Display, Programmatic) through to performance and conversion (SEM, Retargeting, App Install, Lead Generation)

Ability to design and execute campaigns that address different funnel stages simultaneously, with distinct KPIs, messaging, and channel logic at each level

Deep knowledge of digital partners across OLV, CTV, Programmatic Display, Social (Meta, YouTube), SEM, and Hyperlocal

Strong command of cost benchmarks across digital formats and the ability to validate and negotiate partner rates

Experience building and reviewing integrated digital media plans with clear rationale for channel mix, budget allocation, and targeting

Hands-on involvement in campaign implementation, trafficking coordination, and delivery tracking, not just planning

Familiarity with the programmatic ecosystem: DSPs, SSPs, DMPs, brand safety tools, and measurement frameworks

Understanding of Brand Lift, Search Lift, and attribution methodologies relevant to BFSI advertisers

Skills

Strong analytical thinking: ability to read data, identify trends, and translate into strategic action

Excellent written and verbal communication, with the ability to present clearly to senior clients

High attention to detail in plan documents, trackers, client notes, and presentation decks

Ability to manage multiple workstreams simultaneously without compromising quality

Strong team player with the ability to manage upward, laterally, and with vendor partners

Good to Have

Specific experience on stock broking, mutual fund, or investment platform accounts

Exposure to CTV/OTT media buying (JioHotstar, SonyLIV, etc.)

Familiarity with platforms such as DV360, The Trade Desk, Meta Ads Manager, and Google Ads

Awareness of SEBI advertising guidelines and BFSI-specific disclaimer norms

Experience in sports marketing, including high-profile sponsorship properties such as IPL: managing linear TV + CTV buys, sponsorship integrations, and delivering reach at scale during live sporting events

Experience contributing to award entries or case study development

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice for more information on how we process the information you provide.