Business Systems Analyst - Go-to-Market

Penumbra, Inc

Alameda, USonsite$103k-$150k/yrPosted Jul 25, 2026
Posting intelligenceActively listedReposted 4×, possible evergreen/ghost posting

Skills

salesforcetableaumarketoexceljirasapgo

About the role

As a Business Systems Analyst - Go-to-Market at Penumbra, you will play a critical role in determining the company's long term goals. The Business Systems Analyst - Go-to-Market will be part of the IT functional team scoping, designing, and delivering technology solutions that optimize and enable our Marketing, Sales, and Services organizations. Our primary technology is Salesforce CRM, Microsoft Dynamics, SAP ERP, several Marketing applications including Adobe Marketo, Showpad, cVent, and Tableau under minimal supervision

Specific Duties and Responsibilities.

What You'll Do

Integrate strategic thinking, problem-solving skills, and cross-functional collaboration to execute on revenue strategy, drive innovation and business results

Support the relationship with Global Sales, Services and Marketing, utilizing proactive account management strategies, and develop strong business relationships

Collaborate with stakeholders to define, analyze, and document information needs and functional requirements

Lead business analysis for Lead to Account, Order to Cash business processes, and modeling activities by interviewing process owners, users, and other stakeholders to identify business processes, evaluates the current process and workflow for various business functions

Decompose large work items/stories into smaller independent components understanding+ business requirements and translating into Epics, and User Stories within Jira. Lead work sessions with technical team members to address questions or issues, etc.

Work with the business units to develop test plans and procedures, to validate the application design, and define acceptance criteria with the overall project team.

Documents findings and recommends improvements.

Act as a liaison between Project Sponsors/Stakeholders and technical teams. Lead cross-functional teams to deliver business and technical requirements, business rules, concept maps, process maps, user flows, acceptance tests

Coordinate and schedule meetings, assist team members in preparing for meetings, lead discussions, summarize and communicate outcomes to users and managers and resolution of issues.

Be the 'go to' person for implementation, day-to-day operation of various Go to Market Technology platforms including but not limited to, MS Dynamics, Salesforce, Tableau and SAP

Resolve issues between stated business requirements and what is technically feasible by identifying issues, evaluating alternative systems solutions with system designers and users, and communicating the end result.

Test the application as required by project timelines. This also includes supporting stakeholder testing.

Act as a liaison between the IT organization and the Sales, Marketing and Services organizations to support the planning process, provide oversight of project delivery, resolve escalated issues, and facilitate communication on any critical issues.

What You Bring

A Bachelor's degree in Computer Science or related field with 5 + years of experience, or equivalent combination of education and experience

Scrum Agile certification a plus

PMP certification a plus

Successful history and experience driving and supporting the delivery of technical solutions for a global human resources organization

Minimum 3+ years’ experience working with systems like MS Dynamics, Salesforce, Veeva, Marketing Applications, Showpad, and or SAP.

Thorough understanding of Campaign to Lead, Lead to Order, Order to Cash processes with extensive knowledge of industry best practices in CRM space both on process and technology

Experience with upstream & downstream processes & solutions to CRM capabilities such as MDM (Customer, contact, product, and company master), ERP Order Management, and Sales Analytics.

MS Dynamics, Salesforce Administrator and Sales and Service Cloud certifications is a plus

Experience with MS Dynamics CRM, MS Dynamics voice, Boomi, and Salesforce a plus

Experience with business analysis and business process improvement, preferably in a high-growth enterprise SaaS environment

Marketing, Revenue, Customer Support technology stack experience with Campaign Management, Lead and Opportunity, Enrichment, Forecasting, CPQ, CRM, Sales Compensation, Order Management, Customer Support

Experience in process and system development in the following areas: MS Dynamics, Salesforce, Lead Routing, CRM, CPQ, Sales Chat, Prospecting and Enrichment Tools is required

Proven history of working with developers and cross-functional business stakeholders

Clear, concise technical writing skills and excellent interpersonal and communication skills

Experience with supporting multiple implementation work-streams simultaneously

Strong collaboration skills while working with SME's, senior leaders, PMO and business users/ stakeholders to drive business analysis/user requirements,

Strong experience in negotiating scope and priorities and balancing for successful outcomes

Strong negotiation skills when working with business users to develop requirements and defend systems capabilities

Self-motivated, creative person with analytical, problem-solving, organizational, and interpersonal skills and the ability to adapt quickly to shifting priorities

Basic understanding of database and integration approaches

Ability to write basic - medium complexity SQL queries

Exposure to BI Applications such as Tableau, Salesforce Analytics, MS Dynamics,

Strong oral, written and interpersonal communication skills

High degree of accuracy and attention to detail

Proficiency with MS Word, Excel, and PowerPoint

Excellent organizational skills with ability to prioritize assignments while handling various projects simultaneously

Working Conditions

General office environment. Willingness and ability to work on site. Business travel from % to 5%. Requires some lifting and moving of up to 15 pounds. Must be able to move between buildings and floors. Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day. Must be able to read, prepare emails, and produce documents and spreadsheets. Must be able to move within the office and access file cabinets or supplies, as needed. Must be able to communicate and exchange accurate information with employees at all levels on a daily basis.

Annual Base Salary Range: $103,000 - $150,000/ year

We offer a competitive compensation package plus a benefits and equity program, when applicable.

Individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.

What We Offer

A collaborative teamwork environment where learning is constant, and performance is rewarded.

The opportunity to be part of the team that is revolutionizing the treatment of some of the world's most devastating diseases.

A generous benefits package for eligible employees that includes medical, dental, vision, life, AD&D, short and long-term disability insurance, 401(k) with employer match, paid parental leave, eleven paid company holidays per year, a minimum of fifteen days of accrued vacation per year, which increases with tenure, and paid sick time in compliance with applicable law(s).

Penumbra, Inc., headquartered in Alameda, California, is a global healthcare company focused on innovative therapies. Penumbra designs, develops, manufactures, and markets novel products and has a broad portfolio that addresses challenging medical conditions in markets with significant unmet need. Penumbra sells its products to hospitals and healthcare providers primarily through its direct sales organization in the United States, most of Europe, Canada, and Australia, and through distributors in select international markets. The Penumbra logo is a trademark of Penumbra, Inc.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local laws.

If you reside in the State of California, please also refer to Penumbra's Privacy Notice for California Residents.

Compensation

This Marketing & Sales role pays $103k-$150k/yr. Within typical range for marketing & sales roles in United States.

Questions about this role

Click "Apply with AI Applyd" above. We auto-fill the application from your resume and answer screening questions in seconds. No copy and paste, no juggling tabs.

Compensation for Marketing & Sales roles in United States varies widely by seniority, employer size, and remote vs onsite arrangement. Check the salary range on this listing when published, or browse our Marketing & Sales hub for United States medians across recent openings.

Most applications complete in under 90 seconds. You can track the status in your dashboard and watch the screenshot proof land the moment the application submits.

AI Applyd supports Greenhouse, Lever, Ashby, Workday, iCIMS, SmartRecruiters, Personio, Teamtailor and other major ATS platforms. If we can submit through the platform, we do.

Want AI Applyd to auto-apply to roles like this?

We tailor your resume per posting, fill the forms, and track replies for you.