SEO Manager

About the Role

The candidate will be responsible for improving search engine rankings, driving qualified organic traffic, increasing lead generation, and enhancing our digital presence across multiple projects.

Key Responsibilities

Develop and execute comprehensive SEO strategies to improve website visibility and organic rankings.

Perform technical SEO audits and work with developers to resolve website issues.

Conduct keyword research focusing on high-converting real estate and architectural search terms.

Optimize website content, landing pages, blogs, and project pages for search engines.

Plan and execute on-page, off-page, and local SEO campaigns.

Build high-quality backlinks through ethical white-hat SEO practices.

Monitor website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools.

Improve Core Web Vitals, website speed, crawlability, and indexability.

Develop content strategies aligned with user search intent and business goals.

Analyze competitors and identify opportunities to improve search rankings.

Manage Google Business Profile optimization for local search visibility.

Track, analyze, and report SEO KPIs including:

Organic Traffic

Keyword Rankings

Lead Generation

Conversion Rate

Domain Authority

Bounce Rate

Collaborate with content writers, designers, developers, and marketing teams to implement SEO best practices.

Stay updated with Google's algorithm changes and implement necessary improvements.

Required Skills & Qualifications

Bachelor's Degree in Marketing, Digital Marketing, IT, or related field.

Strong understanding of Technical SEO.

Expertise in On-page and Off-page SEO.

Experience in Local SEO and Google Business Profile optimization.

Hands-on experience with:

Google Analytics (GA4)

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Google Tag Manager

Knowledge of HTML, CSS, JavaScript, and WordPress CMS.

Strong analytical and problem-solving skills.

Excellent communication and project management abilities.

Preferred Experience

Experience handling multiple real estate projects or architectural firm websites.

Proven track record of improving organic rankings and generating qualified leads.

Experience with high-volume keyword strategies in competitive markets.

Familiarity with CRM integration and conversion tracking.

Key Performance Indicators (KPIs)

Increase in Organic Website Traffic

Improvement in Target Keyword Rankings

Growth in Qualified Organic Leads

Improvement in Core Web Vitals

Domain Authority Growth

Local Search Rankings

Website Health Score

Organic Conversion Rate

Why Join Us?

Opportunity to work with premium real estate and architectural projects.

Collaborative and growth-oriented work environment.

Exposure to large-scale digital marketing campaigns.

Competitive salary and career advancement opportunities.

Preferred Candidate Profile

Strong portfolio demonstrating measurable SEO growth and successful lead generation campaigns.

Data-driven mindset with a focus on achieving business objectives through organic marketing.

Ability to manage multiple projects simultaneously and work in a fast-paced environment.

Location: Ahmedabad (Work from Office) Experience: 5–8 Years Industry Preference: Real Estate / Construction / Architecture / Interior Design Notice Period: Immediate Joiners or candidates with up to 30 days' notice will be preferred.

Pay: ₹25,000.00 - ₹55,000.00 per month

Work Location: In person