Digital Marketing & E-Commerce Executive
About the role
Digital Marketing & E-Commerce Executive
Location: Mumbai (In-office) Company: Maie Fashion Experience: 1–3 years (preferred)
Maie Fashion is looking for a creative, proactive, and performance-driven Digital Marketing & E-Commerce Executive to manage our digital presence and online sales channels. You will reflect three major responsibilities:
Social Media Marketing
Performance Marketing (Meta Ads)
E-Commerce & Shopify Management
Key Responsibilities
1. Social Media Marketing
Plan and execute the monthly content calendar across Instagram and other social media platforms.
Coordinate with the social media agency to ensure timely creation and publishing of high-quality content.
Identify, communicate, and collaborate with influencers, creators, and brand partners for campaigns and product promotions.
Ensure consistent brand communication across all digital platforms.
Stay updated with fashion, social media, and digital marketing trends to suggest new content ideas and campaign opportunities.
2. Performance Marketing (Meta Ads)
Coordinate Meta (Facebook & Instagram) advertising campaigns with internal teams or external agencies.
Monitor campaign performance, budgets, ROAS, CPC, CTR, and other key metrics.
Work with the agency to optimize campaigns and improve lead generation, website traffic, and online sales.
Analyze campaign data and prepare periodic performance reports with actionable recommendations.
Ensure marketing spends deliver measurable business results.
3. E-Commerce & Website Management
Manage and maintain the Shopify website on a day-to-day basis.
Upload new products with accurate descriptions, optimized titles, pricing, images, and collections.
Monitor website performance and recommend improvements to increase conversions and customer engagement.
Coordinate with the operations team for order fulfillment, returns, and inventory updates.
Respond to customer enquiries related to products, orders, and website purchases.
Ensure a seamless online shopping experience while maintaining the brand's quality and communication standards.
Desired Skills & Qualifications
Bachelor's degree in Marketing, Business, Commerce, or a related field.
1–3 years of experience in digital marketing, social media, or e-commerce.
Working knowledge of Shopify, Meta Ads Manager, Instagram and MS Office.
Strong communication, coordination, and organizational skills.
Creative mindset with good analytical skills.
Passion for fashion, e-commerce, and digital marketing.
What We're Looking For
Self-driven and eager to learn.
Strong attention to detail.
Ability to manage multiple projects simultaneously.
A proactive problem solver who takes ownership of assigned responsibilities.
Someone who enjoys working in a fast-paced fashion environment.
Job Type: Full-time
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
Leave encashment
Experience:
E-Commerce: 1 year (Preferred)
Digital marketing: 1 year (Preferred)
Fashion retail: 1 year (Preferred)
Work Location: In person
Questions about this role
Want AI Applyd to auto-apply to roles like this?
We tailor your resume per posting, fill the forms, and track replies for you.