Area Sales Manager (ASM)
About the role
Job Title: Area Sales Manager (ASM) – Mumbai
Company: A1 SKC Food Products Pvt. Ltd.
Location: Mumbai, Maharashtra (Headquarters: Mumbai)
Job Type: Full-time
Industry: FMCG (Ghee, Oil & Food Products)
ABOUT US
A1 SKC Food Products Pvt. Ltd. is a trusted name in pure cow ghee, built on a 50-year tradition of quality since 1975. With our own milk plants and a "no compromise on purity" promise, the A1 SKC brand has earned the confidence of households and institutions across South India. We are now expanding our footprint into the Mumbai and Maharashtra market, and we're looking for a driven Area Sales Manager to lead that growth.
ROLE SUMMARY
As Area Sales Manager – Mumbai, you will own primary and secondary sales for the region, build and manage the distributor network, and drive the on-ground expansion of A1 SKC across general trade, modern trade, and institutional channels.
KEY RESPONSIBILITIES
- Drive primary and secondary sales targets for the Mumbai/Maharashtra region.
- Appoint, onboard, and manage distributors, super-stockists, and retail partners.
- Build and strengthen relationships across the existing distributor and retailer network.
- Plan beat/route coverage, retail reach, and ensure consistent product availability.
- Manage and motivate a team of sales officers / distributor sales representatives.
- Execute promotional activities, new-product launches, and in-market visibility drives.
- Track competitor activity, pricing, and market trends; report insights to management.
- Ensure timely collections, healthy stock rotation, and adherence to sales processes.
REQUIREMENTS
- 4–8 years of FMCG field sales experience, preferably in food, dairy, edible oils, or ghee.
- Proven ASM / Senior Sales Officer track record with distributor handling.
- Strong working knowledge of the Mumbai / Maharashtra market.
- An established network of distributors and trade partners in Mumbai.
- Graduate in any discipline (MBA in Sales/Marketing is a plus).
- Willingness to travel extensively within the assigned territory.
PREFERRED
- Tamil-speaking candidates strongly preferred (to coordinate closely with our Tamil Nadu headquarters and leadership), with fluency in Hindi/Marathi for the local market.
- Prior experience launching or expanding a South-Indian food brand in Western India.
WHAT WE OFFER
- Competitive salary + performance incentives.
- TA/DA (Travelling Allowance & Dearness Allowance) as per company policy.
- Mobile and field expense reimbursement.
- Opportunity to build a market from the ground up with a 50-year heritage brand.
HOW TO APPLY
Interested candidates can apply directly through Indeed or send their resume to hr@a1skc.com.
Pay: ₹35,000.00 - ₹70,000.00 per month
Benefits:
Cell phone reimbursement
Paid sick time
Provident Fund
Work Location: In person
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