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Senior Digital Marketing Specialist

Wayvida

Thiruvananthapuram, INunknownPosted Jul 25, 2026
Posting intelligenceActively listed

Skills

ga4

About the role

Plan and execute digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and YouTube.

Generate quality leads through paid marketing campaigns.

Optimize campaigns to improve ROI, CTR, CPL, and conversion rates.

Manage SEO and SEM activities to improve website visibility.

Monitor website performance using Google Analytics (GA4), Google Tag Manager, and Search Console.

Create and optimize landing pages for lead generation.

Plan and execute email marketing and lead nurturing campaigns.

Coordinate with the creative and sales teams to support admissions campaigns.

Conduct competitor analysis and market research.

Prepare weekly and monthly campaign performance reports with actionable insights.

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

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