Marketing executive

JOB DESCRIPTIONPosition: Marketing Executive

Department: Marketing & Business DevelopmentIndustry: Fasteners Manufacturing (Automotive, Industrial & Engineering Components)Reports To: Marketing Manager / Head – Sales & MarketingLocation: Manufacturing Plant / Corporate Office

Job Summary

The Marketing Executive is responsible for driving business growth by identifying new customers, generating qualified leads, expanding into new markets and industries, and strengthening the company's brand presence. The role also involves planning and executing digital marketing initiatives to promote the company's products and support the sales team in achieving business objectives.

Key Responsibilities1. New Customer Acquisition

· Identify and approach potential customers in automotive, industrial, engineering, OEM, and aftermarket segments.

· Develop strategies to acquire new customers and the customer base.

· Coordinate with the sales team to convert leads into business opportunities.

· Build and maintain strong relationships with prospective clients.

2. Lead Generation

· Generate quality sales leads through online platforms, trade directories, exhibitions, referrals, and industrial databases.

· Maintain and update the lead pipeline in CRM or MIS.

· Conduct market research to identify potential customers and projects.

· Support the sales team with qualified leads and follow-up activities.

3. New Market Development

· Identify opportunities in new geographical markets across India and international regions.

· Analyze market trends, customer requirements, and competitor activities.

· Develop market entry strategies for new territories.

· Coordinate with distributors, dealers, and channel partners for market expansion.

4. New Industry Penetration

· Explore opportunities in industries such as:

o Automotive

o Construction

o Railways

o Aerospace

o Defence

o Renewable Energy

o Electrical & Electronics

o General Engineering

o Heavy Equipment

· Prepare industry-specific presentations and product proposals.

· Work closely with technical and sales teams to promote customized fastening solutions.

5. Brand Building

· Improve brand visibility through promotional campaigns and marketing initiatives.

· Coordinate the development of brochures, catalogs, product presentations, and corporate profiles.

· Manage participation in trade fairs, exhibitions, seminars, and customer events.

· Ensure consistent corporate branding across all communication channels.

6. Digital Marketing

· Plan and execute digital marketing campaigns through:

o LinkedIn

o Google Ads

o Email Marketing

o Company Website

o YouTube

o Industry Portals

· Manage social media platforms and regularly publish product updates and company achievements.

· Coordinate with agencies for SEO and SEM activities.

· Monitor campaign performance using analytics and prepare monthly reports.

· Generate digital inquiries and marketing-qualified leads.

7. Market Intelligence

· Monitor competitor products, pricing, and market trends.

· Conduct customer satisfaction surveys and collect market feedback.

· Identify emerging opportunities and recommend business strategies.

8. Reporting

· Prepare weekly and monthly reports covering:

o New leads generated

o Customer visits

o Conversion ratio

o Digital marketing performance

o Market development activities

o Competitor analysis

o New business opportunities

Key Performance Indicators (KPIs)

· Number of new customers acquired

· Number of qualified leads generated

· Lead-to-order conversion rate

· Revenue generated from new customers

· New market development initiatives completed

· New industry accounts opened

· Website traffic and digital engagement

· Social media growth

· Campaign ROI

· Customer retention and satisfaction

Educational Qualification

· Bachelor's Degree in Marketing, Business Administration, Mechanical Engineering, or a related field.

· MBA (Marketing) is preferred.

Experience

· 2–5 years of experience in marketing or business development.

· Experience in the fasteners, automotive components, engineering, or manufacturing industry is preferred.

Required Skills

· Excellent communication and presentation skills.

· Strong negotiation and relationship-building abilities.

· Knowledge of industrial marketing and B2B sales.

· Digital marketing knowledge (SEO, SEM, Google Ads, LinkedIn, Email Marketing).

· Market research and competitor analysis.

· CRM and Microsoft Office proficiency.

· Strong analytical and problem-solving skills.

· Willingness to travel extensively for customer visits and exhibitions.

Preferred Knowledge

· Industrial fasteners, cold-forged components, and engineering products.

· OEM and Tier-1/Tier-2 customer requirements.

· APQP, PPAP, and IATF 16949 awareness is an added advantage.

· Export marketing exposure is desirable.

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Food provided

Work Location: In person