Sales & Marketing Manager – B2B (Flexible Packaging)

Job Title: Sales & Marketing Manager – B2B (Flexible Packaging) Experience: Minimum 4–6 Years (Mandatory) Industry: Flexible Packaging / Printing & Packaging Location: Bangalore

Job Summary

Vaibhav Printpack is looking for an experienced Sales & Marketing Manager to lead its B2B Sales division catering to traders, wholesalers & distributors.

The ideal candidate should possess extensive knowledge of flexible packaging products, costing, pricing strategies, raw material trends, basic knowledge on how to use tally software and customer relationship management. The candidate will be responsible for leading the sales team, achieving revenue targets, monitoring market movements, maintaining profitability, and ensuring smooth execution of customer orders. This role requires both strategic thinking and hands-on involvement in day-to-day sales operations.

Key Roles & Responsibilities 1. Team Leadership Lead & manage the B2B Sales & Marketing team. Set monthly, quarterly, and annual sales targets. Monitor individual sales performance and guide the team to achieve business objectives. Conduct regular performance reviews and sales meetings. Train and mentor team members on products, pricing, and customer handling. 2. Pricing Update product prices whenever there is a fluctuation in raw material costs. Ensure pricing remains competitive while maintaining company margins.

Should understand: Material structures Micron and GSM calculations Printing and lamination costs Cylinder costs Conversion costs Wastage calculations Freight costing

Margin analysis

3.Market Analysis & Business Strategy Continuously monitor market trends, raw material price movements, and competitor pricing. Stay updated on changes in polymer, film, and packaging material prices. Recommend timely price revisions based on market conditions. Identify new business opportunities, customer segments, and product opportunities. Develop strategies to increase market share and profitability.

4. Customer Relationship Management Visit customers in case of any emergency Understand customer pain points and provide practical packaging solutions. Resolve escalated customer complaints and ensure customer satisfaction. Maintain long-term relationships with traders, wholesalers, distributors, and OEM customers.

5. Business Development Acquire new B2B customers across target industries. Increase business from existing customers through cross-selling and repeat orders. Build a strong dealer, trader, and wholesaler network. Represent the company during customer visits, exhibitions, and business meetings whenever required.

6.Order & Commercial Follow-up Monitor order execution from enquiry to dispatch. Ensure proper communication between customers and internal departments. Review order status and resolve delays proactively. Monitor outstanding payments and support the accounts team in timely collections. 7.Reporting & Performance Monitoring Prepare weekly and monthly sales reports. Track enquiry-to-order conversion ratios. Monitor customer-wise sales performance and profitability. Analyse team performance and implement corrective measures where required. Present business performance reports to the management team. 8.Provide end-to-end training on the flexible packaging manufacturing process, from raw materials to finished products. ● Train employees on packaging materials, films, laminates, inks, adhesives, and their applications. ● Explain the complete manufacturing workflow, including extrusion, printing, lamination, slitting, pouch making, quality control, and dispatch

Required Skills Minimum 4–6 years of experience in the flexible packaging industry. Proven experience in handling B2B sales of flexible packaging products. Strong leadership and team management abilities. Excellent understanding of costing, pricing, and commercial negotiations. Knowledge of raw material pricing and market dynamics. Ability to analyse market trends and recommend pricing strategies. Excellent communication, negotiation, and presentation skills. Strong customer relationship management skills. Experience with ERP software, Microsoft Excel, and sales reporting tools. Ability to work under pressure and achieve sales targets.

Preferred Qualifications Bachelor’s degree in Business Administration, Marketing, Commerce, Engineering, or a related field. Experience in dealing with traders, wholesalers, distributors, and industrial customers is highly preferred. Key Performance Indicators (KPIs) Achievement of team sales targets. Gross margin and profitability. Growth in trader and wholesaler business. New customer acquisition. Customer retention and repeat business. Timely quotation submission. Pricing accuracy and commercial effectiveness. Team productivity and sales conversion ratio. Collection efficiency and debtor ageing. Customer satisfaction and relationship management.

Why Join Vaibhav Printpack? Opportunity to lead and grow a dedicated B2B sales division. Work with a well-established flexible packaging manufacturer. Performance-based incentives and career growth opportunities. Collaborative and professional work environment. * Opportunity to contribute to strategic business expansion and market development.

Pay: ₹18,000.00 - ₹35,000.00 per month

Benefits:

Cell phone reimbursement

Provident Fund

Application Question(s):

Do you have experience into printing and packing industries

Do you have experience into erp system

Are you an immediate joiner

Do you have experience into B2B or B2C sales

Work Location: In person