Marketing & Communications Manager

Responsibilities

Develop and implement comprehensive marketing strategies and tactics to enhance brand awareness and drive qualified traffic to the company’s platforms.

Plan, execute, and manage end-to-end marketing campaigns , overseeing the entire process from concept development to successful execution.

Leverage diverse organic and paid acquisition channels - including content creation and curation, PPC advertising, event marketing, public relations, social media, lead generation, copywriting, and performance analytics - to maximize reach and engagement.

Create compelling, high-value content for the company website and blog to attract, engage, and convert target audiences.

Foster strategic partnerships and collaborations with key industry stakeholders, agencies, and vendors to strengthen market presence and drive business growth.

Develop, manage, and monitor the marketing budget on a quarterly and annual basis, ensuring optimal allocation and utilization of resources.

Supervise and approve all marketing collateral , including digital assets, website banners, print materials, and case studies, to ensure brand consistency and quality.

Track, analyze, and report on campaign performance , providing actionable insights and measuring outcomes against established KPIs and objectives.

Study consumer behavior and market trends to continuously refine marketing strategies, optimizing email and advertising campaigns for maximum impact.

Requirements and skills

Demonstrable experience in marketing together with the potential and attitude required to learn

Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Experience in setting up and optimizing Google Adwords campaigns

Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

A sense of aesthetics and a love for great copy and witty communication

Up-to-date with the latest trends and best practices in online marketing and measurement

BSc/MSc degree in Marketing or related field