Digital Marketing Officer

About the Role

Responsible for executing digital marketing initiatives that drive brand awareness, audience growth, engagement, traffic, reputation, customer retention, and lead generation across all digital channels. The role manages social media, paid advertising, CRM and email marketing, PR and media relations, influencer partnerships, community management, website performance, analytics, and digital campaigns while ensuring alignment with overall brand and business objectives.

Responsibilities

Content, Engagement & Audience Growth

Drive brand awareness, audience growth, engagement, and organic reach across all digital platforms.

Campaign Performance & Traffic Generation

Execute and optimize digital campaigns that increase visibility, website traffic, app usage, and campaign effectiveness.

Brand Health, PR & Reputation Management

Strengthen brand reputation through proactive PR, media relations, social listening, and community management.

CRM, Customer Retention & Business Impact

Improve customer retention, engagement, and conversion through CRM, email marketing, lifecycle campaigns, and promotional initiatives.

Franchise Lead Generation

Generate qualified franchise leads by promoting franchise packages, supporting lead generation campaigns, and driving inquiries through digital marketing initiatives and brand awareness efforts.

Social Media Management

Manage and maintain all social media platforms.

Schedule and publish content according to approved content calendars.

Monitor content performance and optimize based on insights.

Drive audience growth and engagement initiatives.

Content Performance & Optimization

Collaborate with the Creative Team on content planning and execution.

Ensure content aligns with brand guidelines and campaign objectives.

Identify and capitalize on social media trends and opportunities.

Analyze engagement and content performance.

Monitor engagement metrics and recommend improvements.

Support campaign content rollout across digital platforms.

Paid Advertising

Execute Meta advertising campaigns.

Optimize targeting, creatives, placements, and budgets.

Monitor campaign KPIs including reach, CTR, CPC, CPM, and traffic.

Prepare performance reports and recommendations.

Community Management

Foster positive online community engagement.

Escalate customer concerns to relevant departments.

PR & Media Relations

Build and maintain relationships with media partners and publishers.

Draft and distribute press releases and media materials.

Secure media placements, interviews, and editorial features.

Monitor and report PR performance and media coverage.

Influencer & KOL Management

Identify and manage influencer partnerships.

Coordinate campaign requirements and deliverables.

Monitor influencer performance and campaign results.

Build a network of brand advocates and content creators.

Reputation Management & Social Listening

Monitor online brand sentiment and customer feedback.

Track competitor activity and industry conversations.

Identify emerging issues and recommend action plans.

Prepare social listening reports and insights.

CRM & Email Marketing

Manage customer databases and audience segmentation.

Execute email, SMS, push notification, and CRM campaigns.

Develop customer lifecycle and retention programs.

Monitor open rates, CTRs, retention metrics, and campaign performance.

Support loyalty, promotional, and customer engagement initiatives.

Qualifications

Bachelor's Degree in Marketing, Communications, Advertising, Business, or related field.

At least 2-4 years of experience in Digital Marketing, Social Media, or related roles.

Strong understanding of social media platforms, content marketing, and digital advertising.

Experience with Meta Ads Manager, Google Analytics, CRM platforms, and email marketing tools is an advantage.

Excellent communication, writing, and relationship-building skills.

Strong analytical and reporting capabilities.

Highly organized, proactive, and detail-oriented.

Ability to manage multiple projects in a fast-paced environment.

Pay: Php25,000.00 - Php30,000.00 per month

Benefits:

Company events

Employee discount

Health insurance

Application Question(s):

What is your expected salary for the role? (Firm Range: Php. 25,000-30,000)

When is your availability to join?

Education:

Bachelor's (Required)

Experience:

Digital marketing: 2 years (Required)

CRM software: 2 years (Required)

Social media management: 2 years (Required)

Work Location: In person