Social Media Manager

Social Media Manager – Hotel ZaZa (Multi-Property)

Location: Dallas (On-Site)

Reports To: Director of Marketing

Experience Required: Minimum of five (5) years of professional experience managing social media for a hospitality, travel, lifestyle, luxury, consumer, or related brand.

Markets: Houston, Austin, Dallas

About Hotel ZaZa

Hotel ZaZa is a collection of luxury boutique hotels known for distinctive design, exceptional guest experiences, and a bold approach to hospitality. We create memorable moments for our guests and meaningful career opportunities for our team members. We are seeking a highly creative, strategic, and results-driven Social Media Manager to elevate our digital presence and strengthen engagement across all Hotel ZaZa properties.

Position Overview

Hotel ZaZa is a collection of luxury boutique hotels known for distinctive design, exceptional guest experiences, and a bold approach to hospitality. We create memorable moments for our guests and meaningful career opportunities for our team members. We are seeking a highly creative, strategic, and results-driven Social Media Manager to elevate our digital presence and strengthen engagement across all Hotel ZaZa properties.

Key Responsibilities

Develop, implement, and manage a comprehensive social media strategy aligned with Hotel ZaZa’s brand objectives, marketing initiatives, and business goals.

Create and oversee content calendars, ensuring consistent brand messaging across all social media platforms.

Collaborate with internal stakeholders, including Marketing, Operations, Sales, and Creative teams, to develop engaging and relevant content.

Identify emerging consumer trends, social media platform enhancements, and cultural insights to inform content strategy and audience engagement.

Manage and maintain Hotel ZaZa’s presence across social media platforms, including Instagram, Facebook, TikTok, YouTube, LinkedIn, and other emerging channels.

Monitor online conversations and brand sentiment, responding appropriately to customer inquiries and escalating issues when necessary.

Analyze social media performance metrics and prepare regular reports with actionable recommendations to improve engagement, reach, audience growth, and campaign effectiveness.

Develop and execute testing strategies to optimize content performance and maximize return on investment.

Manage relationships with social media agencies, influencers, content creators, and other external partners.

Coordinate and support integrated marketing campaigns involving paid, earned, and owned media channels.

Ensure all content complies with company standards, brand guidelines, and applicable legal and regulatory requirements.

Perform other duties as assigned.

Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or a related field; equivalent combination of education and experience may be considered.

Minimum of five (5) years of professional experience managing social media for a hospitality, travel, lifestyle, luxury, consumer, or related brand.

Demonstrated success growing social media audiences and increasing engagement through strategic planning and content development.

Experience executing integrated social media campaigns across major platforms.

Proficiency with social media management, scheduling, listening, and analytics tools such as Sprout Social, Later, Hootsuite, or similar platforms.

Experience managing content calendars, agency relationships, influencer partnerships, and cross-functional projects.

Strong analytical, organizational, project management, written communication, and presentation skills.

Ability to work independently while managing multiple priorities in a fast-paced environment.

Preferred Qualifications

Experience in the luxury hospitality, hotel, resort, lifestyle, or travel industry.

Knowledge of social media advertising and paid social campaign management.

Photography, videography, and content production experience.

Physical Requirements

Prolonged periods of sitting and working on a computer.

Ability to occasionally lift and carry materials weighing up to 15 pounds.

Ability to travel occasionally to Hotel ZaZa properties, events, or promotional activities as business needs require.

Work Environment

Primarily an office-based position located in Dallas, Texas.

Occasional evening, weekend, or holiday work may be required to support events, campaigns, or business needs.

Compensation and Benefits

Hotel ZaZa offers a competitive compensation package, which may include base salary, bonus opportunities, health and welfare benefits, paid time off, retirement savings plans, and employee hotel discounts, subject to plan eligibility and company policies.

Why Join Us?

At Hotel ZaZa, we don’t just offer jobs, we offer careers that inspire. Be part of a brand that celebrates individuality, creativity, and excellence in every detail.