Senior Graphic Designer

COMPANY OVERVIEW

The FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX has rapidly become a world-class event in its first three years. This three-day spectacle attracts a global audience to witness the world's greatest drivers and cars navigate the iconic Las Vegas Strip at breathtaking speeds approaching 200 mph.

SUMMARY OF JOB

The Senior Graphic Designer reports directly to the Senior Director, Marketing and plays a key role within the Marketing Department, helping shape and elevate the visual identity of the Formula 1 Las Vegas Grand Prix brand. This individual will own the development and execution of high-impact creative solutions across integrated marketing campaigns, digital platforms, social media, events, partnerships, and internal initiatives.

The Senior Graphic Designer will serve as a creative partner to the Marketing team and cross-functional departments, translating business objectives into compelling visual experiences while maintaining consistency with LVGP brand standards. This role requires a strong balance of strategic thinking, creative ownership, design expertise, and the ability to independently manage multiple high-priority projects in a fast-paced environment.

RESPONSIBILITIES

Serve as a subject matter expert on Formula 1 and Las Vegas Grand Prix brand standards, visual identity, and creative guidelines while helping evolve the overall look and feel of the brand

Own the creative development of campaigns and initiatives from concept through execution, ensuring design solutions align with marketing objectives, brand strategy, and audience goals

Develop original creative concepts, design systems, templates, and visual assets across digital, social, print, experiential, and event-based applications

Lead the design direction for high-visibility projects, including major marketing campaigns, race-week initiatives, partnerships, entertainment activations, and cross-departmental creative needs

Establish and maintain visual standards to ensure consistency, quality, and brand alignment across all LVGP touchpoints

Partner closely with Marketing leadership to contribute to creative strategy, campaign ideation, and the development of new visual approaches

Independently prioritize and manage multiple projects simultaneously, balancing timelines, business needs, and creative quality with minimal oversight

Collaborate with internal departments including Marketing, Partnerships, Ticketing, HR, Operations, and other stakeholders to deliver effective visual solutions

Provide creative guidance, mentorship, and feedback to junior designers and team members to elevate design quality and maintain LVGP standards

Support the evolution of website and app user experiences through thoughtful UI/UX design, wireframes, and mockups

Present creative concepts and design recommendations to stakeholders, incorporating feedback while maintaining strategic creative direction

PREFERRED QUALIFICATIONS

Bachelor’s degree in Graphic Design, or related field preferred, or equivalent professional experience

5–7+ years of experience as a graphic designer, visual designer, or similar creative role

Proven experience leading creative projects and developing campaigns across multiple channels

Strong portfolio demonstrating strategic thinking, creative ownership, brand development, and diverse design capabilities

Expert knowledge of Adobe Creative Cloud

Advanced working knowledge of digital design tools and UX/UI design practices

Experience designing for websites, mobile applications, social platforms, and digital experiences

Strong understanding of social media platforms, digital trends, and evolving design practices

Experience in photography, videography or motion graphics is a plus

PHYSICAL REQUIREMENTS:

Ability to work at a computer for extended periods of time.

Ability to stand or walk for extended periods during events and activations.

Ability to occasionally lift and move materials up to 15 pounds.

Ability to work occasional evenings, weekends, and special events as required.

Las Vegas Grand Prix, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. All employment decisions are based on business needs, job requirements, and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), parental status, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.