Senior Salesforce Marketing Cloud Specialist
Skills
About the role
Position: Marketing Cloud Specialist
Job Description:
Job Title: Senior Salesforce Marketing Cloud Specialist
Location: Indianapolis, IN
Team: Marketing Technology
Level - Senior
Preference is to be within 1 hour of either office
Make an Impact with Us at Sallie Mae we're committed to helping families navigate their educational funding journeys with confidence and clarity.
As a Senior Salesforce Marketing Cloud Specialist, you'll play a key role in shaping how we connect with our customers - delivering personalized, timely, and relevant communications across digital channels. You'll be part of a collaborative, forward-thinking Marketing Technology team that values innovation, ownership, and continuous learning.
What You'll Bring Bachelor's degree in Marketing, Computer Science, Business, or related field. 5+ years of hands-on experience with Salesforce Marketing Cloud and multi-channel campaign execution. Experience with Salesforce Data Cloud, including data ingestion, harmonization, and activation. Demonstrable Proficiency in AMPscript and SQL for personalization and data manipulation. Strong content creation skills across email, SMS, and push channels. Familiarity with Financial Services Cloud is a plus. Knowledge of cloud platforms like Microsoft Azure or AWS is beneficial. Preferred
Certifications: Salesforce Marketing Cloud Consultant Data Cloud Specialist (preferred but not required)
Why You'll Love Working Here Join a mission-driven organization making a real difference in education. Work with cutting-edge Salesforce technologies and tools. Be part of a collaborative culture that encourages creativity, growth, and innovation. Enjoy competitive compensation, comprehensive benefits, and opportunities for career advancement.
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