Social Media and Marketing Manager

Job Summary

We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this role, you will develop compelling content, implement strategic campaigns, and analyze performance metrics to drive engagement, increase brand awareness, and support business growth. Your expertise in social media management, digital marketing analytics, graphic design, and content creation will be essential to crafting a vibrant online community and delivering impactful marketing initiatives. This paid position offers an exciting opportunity to shape our digital voice and make a meaningful impact in a fast-paced environment.

Responsibilities

Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to enhance brand visibility and engagement.

Create high-quality content including graphics, videos, blog posts, and photography that align with branding guidelines and resonate with target audiences.

Manage social media accounts using tools like Hootsuite or Buffer to schedule posts, monitor conversations, and respond promptly to followers.

Utilize social listening tools to gather insights on audience sentiment, industry trends, and competitor activities for informed decision-making.

Implement paid advertising campaigns on platforms like Facebook Advertising to boost reach and conversions while optimizing ad performance through analytics.

Monitor digital marketing performance using Google Analytics, web analytics tools, and social media analytics to measure KPIs such as engagement rates, reach, conversions, and ROI.

Collaborate with cross-functional teams including PR, sales, and creative departments to ensure consistent messaging and branding across all channels.

Conduct keyword research for SEO purposes to improve organic search rankings and increase website traffic through optimized content strategies.

Oversee media editing tasks using Adobe Creative Suite (Photoshop, Illustrator) for graphic design and Adobe Premiere or other video editing tools for multimedia content.

Maintain relationships with media outlets and influencers through effective public relations strategies to amplify campaign reach.

Qualifications

Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.

Proficiency in social media platforms’ management tools such as Hootsuite or Buffer; familiarity with Facebook Advertising is essential.

Strong skills in graphic design using Adobe Photoshop and Adobe Illustrator; experience with video editing software is a plus.

Knowledge of SEO best practices, keyword research techniques, Google Analytics, web analytics tools, and marketing online analytics.

Excellent content writing skills with the ability to craft engaging posts tailored for different audiences.

Experience in social listening tools and interpreting social media analytics to inform strategy adjustments.

Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

Strong relationship management skills with the ability to collaborate effectively across teams and external partners.

A background in branding, public relations, e-commerce strategies, or digital marketing performance monitoring is highly desirable.

Join us as we harness the power of social media and innovative marketing strategies to connect communities worldwide!

Pay: $20.00 per hour

Benefits:

Employee discount

Flexible schedule

Education:

High school or equivalent (Preferred)

Language:

English (Required)

Location:

Anaheim, CA 92801 (Preferred)

Ability to Commute:

Anaheim, CA 92801 (Required)

Willingness to travel:

25% (Preferred)

Work Location: Hybrid remote in Anaheim, CA 92801