Social Media & Content Creator Manager
Skills
About the role
Company: Bonjour Bagel Location: Flexible / Hybrid Employment Type: Full-Time
About Bonjour Bagel
Bonjour Bagel is more than a bagel shop - we're building a lifestyle brand with the ambition to become one of North America's most recognized food brands.
Our mission is simple: create unforgettable food experiences and build a community that loves sharing them.
We're looking for an exceptional Social Media & Content Creator Manager who doesn't just manage social media - but creates culture, drives conversations, and builds viral moments.
The Opportunity
This is not a traditional social media role.
We're looking for someone obsessed with storytelling, food content, internet culture, and short-form video.
You understand why some videos get 500 views while others reach 5 million.
You constantly study trends, algorithms, creators, and consumer behavior.
Your mission is to make Bonjour Bagel impossible to ignore.
ResponsibilitiesSocial Media Strategy
Own Bonjour Bagel's entire social media strategy.
Develop a clear roadmap for audience growth and brand awareness.
Identify viral opportunities before competitors.
Build a recognizable and consistent brand voice.
Content Creation
Plan, film, edit, and publish high-quality content daily.
Produce engaging Reels, TikToks, Shorts, Stories, and behind-the-scenes content.
Create content that entertains first and sells second.
Develop recurring content series that people look forward to.
Community Growth
Grow engaged communities across Instagram, TikTok, Facebook, YouTube, and LinkedIn.
Respond to comments and messages.
Encourage user-generated content.
Build relationships with loyal customers and brand advocates.
Influencer & Creator Partnerships
Identify and recruit local and national creators.
Manage influencer collaborations.
Organize creator events and product launches.
Build a network of ambassadors around the brand.
Brand Campaigns
Launch creative campaigns that generate buzz.
Execute giveaways, contests, and limited-edition product launches.
Develop ideas worthy of local and national media attention.
Analytics & Performance
Track KPIs weekly.
Analyze content performance.
Optimize based on data.
Present monthly reports with recommendations.
Qualifications
Minimum 5 years of experience managing social media for consumer, food, hospitality, restaurant, retail, or lifestyle brands.
Proven experience creating viral or high-performing content.
Strong portfolio demonstrating audience growth and engagement.
Professional experience with:
TikTok
YouTube Shorts
Strong photography and videography skills.
Advanced video editing skills using CapCut, Premiere Pro, Final Cut Pro, or similar software.
Experience with Meta Business Suite and social media analytics.
Strong copywriting and storytelling abilities.
Excellent communication and organizational skills.
Self-motivated with an entrepreneurial mindset.
Nice to Have
Experience working with fast-growing food brands.
Paid social advertising experience.
Graphic design skills.
Experience launching viral campaigns.
Influencer marketing experience.
Knowledge of SEO and digital marketing.
Success Metrics (First 12 Months)
The successful candidate will be expected to contribute toward achieving ambitious brand growth objectives, including:
Significant increase in social media followers.
Consistent high-performing short-form videos.
Multiple videos reaching viral-level engagement.
Strong growth in community engagement.
Increased website traffic from social platforms.
Growth in user-generated content.
Successful influencer partnerships.
Measurable increase in brand awareness and customer visits.
What Success Looks Like
You know you're succeeding when:
People discover Bonjour Bagel through social media every day.
Customers regularly create content featuring our products.
Our launches generate excitement before they happen.
Local influencers actively want to collaborate with us.
Bonjour Bagel becomes one of the most talked-about food brands in our market.
Why Join Bonjour Bagel?
Build a brand from the ground up.
Creative freedom to experiment and innovate.
Work with a passionate, fast-growing team.
Performance-based bonus opportunities.
Opportunity to make a real impact on a brand with national ambitions.
How to Apply
Please submit:
Resume
Portfolio
Links to social media accounts you have managed
Examples of content you personally created
Analytics or case studies demonstrating audience growth or campaign success
Only candidates with a strong portfolio and proven results will be considered.
Rémunération : à partir de 15,00$ par heure
Lieu du poste : Télétravail hybride à Edmonton, AB T5T 2E3
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