Social Media Manager - CDD 6 months (maternity Cover)

Position

Social Media Manager (M/F) - CDD 6 months (maternity Cover)

Join TAG Heuer, where heritage meets innovation. Since 1860, TAG Heuer has fused Swiss avant-garde watchmaking with the high stakes of sport. Passion, bold design, and technical mastery bring our craftsmanship to life. Here, your ambition is supported by tailored learning opportunities, a stimulating and inclusive culture, and the resources you need to win - every day. Together, we shape the future of watchmaking and take on new challenges. Are you ready to make a difference with us?

Reporting to the Creative Communication Director, the Social Media Manager will play a key role by leading TAG Heuer's social media activities during the maternity leave coverage period, ensuring consistency across editorial, content, and brand communication initiatives.

Based in Signy (VD), you will thrive in a stimulating environment where innovation and excellence go hand in hand with team spirit and creativity.

Job responsibilities

Team Management

Manage the Social Media team composed of one internal team member and two external freelancers.

Ensure clear prioritization, workload management, and delivery of all social media initiatives.

Provide guidance, feedback, and direction to the team to ensure consistency and quality across all social media activities.

Social Media Strategy & Governance

Oversee the global social media strategy across all platforms.

Own and maintain strategic social media documents, guidelines, and planning tools.

Ensure consistency of brand positioning, editorial direction, and tone of voice across all social channels.

Provide strategic recommendations and support to internal stakeholders.

Launch & Campaign Orchestration

Lead social media orchestration for all product launches, campaigns, and key brand moments.

Develop and oversee launch calendars and content plans.

Ensure alignment between social media objectives and broader business priorities.

Cross-Functional Coordination

Act as the main social media point of contact between Social Media, Go-to-Market, PR, Sponsoring & Ambassadors, and other key departments.

Ensure all stakeholders are aligned on content plans, timings, deliverables, and messaging.

Editorial & Content Supervision

Brief, review, and approve all social media copy across platforms.

Validate all Instagram Stories and key social media assets before publication.

Review and approve weekend sponsoring coverage and race-related Instagram Stories.

Ensure consistency and quality of all published content.

Supervise content production and provide feedback to internal teams and freelancers.

Own the editorial direction and tone of voice across all social media channels.

Performance & Reporting

Monitor channel performance and identify optimization opportunities.

Review reporting and provide actionable recommendations to improve results.

Ensure social media activities contribute to brand and business objectives.

Profile

As part of the LVMH LIFE360 program aimed at reducing LVMH’s ecological impact, which includes a Green IT vertical, candidates should demonstrate a keen interest in environmental issues related to Green IT and be eager to be trained and to implement associated best practices

Additional information

Your benefits at TAG Heuer (non-exhaustive list):

Flexible working hours, remote work options, and part-time arrangements (depending on role requirements)

A minimum of 5 weeks’ vacation, additional bridge days off, and extra leave days granted due to the company’s closure between Christmas and New Year’s Day

Sabbatical leave up to 6 months, with continued pension coverage

Attractive monthly contribution toward health insurance and access to competitive pension and benefits plans

Financial contribution toward public transportation passes and meal expenses

Tailor-made onboarding program

Career and development opportunities within the LVMH Group (internal training, mentoring, international mobility, and much more!)

Exclusive discounts on selected TAG Heuer and LVMH products

As an EDGE Certified organization, we are committed to creating a fair, equitable, and inclusive environment for all employees. Our ambition is to set industry standards and inspire our teams through an inclusive culture where every voice is heard and valued.

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TAG Heuer

MAISON

1860, Saint-Imier at the very heart of the birthplace of watchmaking. A young ambitious watchmaker decides to found his own brand. His name: Edouard Heuer. At just 20 years old, he was to revolutionize the watchmaking industry by breaking away from the established rules. Ever since that time, TAG Heuer’s vocation has been to push back the boundaries and defy convention to invent incredible watches and chronographs of extreme precision. The invention of the oscillating pinion in 1887 exemplified this spirit, streamlining the chronograph’s design and enhancing its responsiveness - a principle that underpins our engineering philosophy even today. Then came the 1916 Mikrograph, the first stopwatch accurate to 1/100th of a second, cementing TAG Heuer's reputation as the precision timekeeper in competitive sports. Indeed, the world of TAG Heuer is intimately linked to motor racing and the division of time into infinitely small units, but its aura extends well beyond this arena. Capturing TAG Heuer’s ethos, our prominent partnerships and brand ambassadors express the brand’s passion for action and high performance. These include the Oracle Red Bull Racing Formula 1 Team, the TAG Heuer Porsche Formula E Team, the Formula 1 Monaco Grand Prix and Monaco Grand Prix Historique, the World Endurance Championships and the Indianapolis 500. As for TAG Heuer ambassadors, they all share the ability to stand up to pressure, constantly pushing their limits. This illustrious group includes motorsport legends Ayrton Senna and Steve McQueen, Hollywood icons Ryan Gosling, Patrick Dempsey, Alexandra Daddario, and Wi Ha Jun, and tennis stars Naomi Osaka, Felix Auger-Aliassime and Petra Kvitovà. The brand's spirit of adventure is further represented by big wave surfers Kai Lenny and Maya Gabeira, alongside rising athletes such as Sydney McLaughlin-Levrone, Fred Kerley, Summer McIntosh, and Sky Brown.